Faculty & Research

To carry forward Chinese management thoughts.

  • Assistant Professor
    jay_zhao@sdu.edu.cn
    Socio-Economic Status and Consumer Behavior, Pro-Social Behavior, Social Stratum Mobility and Economic Inequality
  • Assistant Professor
    aiqingliu@sdu.edu.cn
    Marketing Strategy, New Product Development, Consumer Behavior, Enterprise Innovation
  • Assistant Professor
    hongruiyang@email.sdu.edu.cn
    Marketing Strategy, Strategic Brand Management, Brand Internationalization, Digital Marketing
  • Lecturer
    hllhl@sdu.edu.cn
    Marketing, Internet Marketing, Consumer Behavior
  • Associate Professor
    sdlzw@sdu.edu.cn
    1
  • Lecturer
    yll@sdu.edu.cn
    Brand Marketing, Service Marketing
  • Associate Professor
    nanzhiqing@sdu.edu.cn
    Marketing Strategy, Brand Management, Corporate Image
  • Associate Professor
    renrong@sdu.edu.cn
    Enterprise Innovation Strategy and Management, Market Orientation, Consumer Demand and Enterprise Innovation, Enterprise Innovation and Entrepreneurial Management, Multinational Corporation Management
  • Professor
    wdesheng@sdu.edu.cn
    Marketing Management, Corporate Culture and Management Ethics, Leadership and Leadership Art; Team Management and Team Building, Analysis of Consumer Psychology and Behavior, Growth and Development of SMEs
  • Lecturer
    adelewgp@sdu.edu.cn
    Research on the Influencing Mechanism of Corporate Reputation on Customer Relationship Based on Consumer Perspective.
  • Professor
    wangxingyuan@sdu.edu.cn
    Marketing Management, Brand Management, Innovation and Entrepreneurship Management, Strategic Management and Business Model
  • Associate Professor
    wangyi_gy@sdu.edu.cn
    Network Marketing and E-commerce, Innovation and Knowledge Management, Brand and Product Management, Entrepreneurship and Leadership Management
  • Lecturer
    jsxuli@sdu.edu.cn
    Brand Management and Customer Management
  • Lecturer
    yyang2008@sdu.edu.cn
    Systems Engineering Theory and Practice: Urban Real Estate Management; Product and Quality Management
  • Associate Professor
    zhangcp@sdu.edu.cn
    Marketing Management and Planning, Market Research, Advertising Planning
  • Associate Professor
    zhangpengjinan@163.com
    The Trade Effect of International Direct Investment, Brand Competitiveness and Brand Strategy, Product and Service Marketing Strategy
  • Associate Professor
    zxmsdu@126.com
    Marketing Management, International Marketing, International Business, Retail Management
  • Associate Professor, Doctor Advisor
    zhhc@sdu.edu.cn
    Consumer Behavior, Social Media, E-commerce, Online Reviews, Brand Communities, Consumer Decisions, Promotions and Pricing
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