Education Background
Bachelor of Management, Renmin University of China
Master of Political Economy, Shandong University

Honors & Awards
1.First Prize, Excellent Papers of the China Social Development and Western Development Forum
2. First Prize, Excellent Papers of the Editorial Department of National Excellent Academic Achievements in the New Period
3.Second Prize, Excellent Teaching Achievements, Shandong University, 2001
4.First Prize, Excellent Teaching Achievements, Shandong University, 1994-1995.
5. Key Project of National Taiwan Studies Association (Second Prize in 1995)

Undergraduate: Marketing, Market Research and Forecast, Advertising Planning, Marketing Planning

1. International Marketing. Shandong People’s Publishing House, 2002.
2. Advertising Planning. Shandong University Press, 1999.
3. New Century Teaching Treatise. Shandong University Press, 2001.
4. 4.WTO Entry and China’s Marketing Revolution. China Business and Market, 2001(06):60-63.
5.Reconstruct the Marketing Platform to Improve the Marketing Management Level. China Business and Market, 2000(05):26-29.

1. Marketing Case Teaching Research (Teaching and Research Project of Shandong Education Commission)
2.Research into the Industrialization Status and Development Countermeasures of Shandong Province Technology Development Institutions (Soft Science Project of Shandong Province)