Education Background
Bachelor of Microbiology, Shandong University
Master of Microbiology, Shandong University
Doctor of Management, Shandong University

Undergraduate: Marketing Principles, Introduction to Commodity Science, Service Marketing
Master/Ph.D.: Brand Management

1. Marketing (two chapters: Product Strategy and Price Strategy). Shandong People’s Publishing House, 2002.
2. 2. International Marketing (Latin American Market section). Shandong People’s Publishing House, 2002.
3. Analysis and Optimization of E-commerce Enterprise Membership Marketing Strategy. Journal of Commercial Economics, 2015 (19): 50-52.
4. Research on Differentiation Advantage of Service Brands Based on Factor Analysis. Proceedings of 2014 China International Academic Conference on Marketing - Topic 4.
5. An Analysis of the Formation Path of Brand Competitiveness from the Perspective of Integration. Economic Forum, 2013(12):135-139.
6. Research on Management of Customer Participation in Service Industry from a “Partial Employee” Perspective. Jiangsu Commercial Forum, 2012 (11): 106-108.
7. An Empirical Study on Service Interaction and its Influence on Customer Satisfaction. Journal of Shandong University (Philosophy and Social Sciences), 2012(06):101-107.
8. 8. Dynamic Mechanism Model of Brand Competitiveness Formation and Its Promotion Countermeasures. Inquiry into Economic Issues, 2012(08):81-85.
9. 9. Studying in BGSU. International Academic Development, 2005(04):31-33.
10.Value Innovation—the Enterprise Strategy of Sustainable Growth. Shandong Trade Unions’ Tribune, 2000(05):62-64.
11. Market Opportunities: Analysis, Discovery, Evaluation and Utilization. Commercial Research, 2000(01):144-146.