Education Background
2002.09 - 2007.06 Ph.D. in Business management, Shandong University
1987.09-1990.06 M.S. in Political Economics, Shandong University
1983.09-1987.06 Bachelor of Political Economics, Shandong University

Honors & Awards
1. First Prize, Shandong Provincial Outstanding Social Science Achievement
2.Third Prize, Excellent Social Science Achievement of Shandong University, 2000

Social Services
Vice President of Shandong Market Association

Undergraduate: International Marketing, International Business, Retail Management
Master/Ph.D.: International Marketing Research, International Trade Research

1. The Rise of the Third Industry; South Korea’s Foreign Investment and Attracting Foreign Investment; The South Korean Industrial Structure; Global Competition and Corporate Strategy; Modern International Company; Urban Competitiveness, Urban Competition, and Urban Management; International Trade Theory and Practice, and International Marketing.
2. The Choice of International Competitive Strategy of Chinese Enterprises Based on Manufacturing Global Value Chain. Dongyue Tribune, 2006 (05): 93-97.
3.Property Right Structure and the Sustainable Growth of Chinese Family Enterprises. Journal of Shandong Normal University (Humanities and Social Sciences), 2006(04):32-35.
4. Research into the Influence and Countermeasures of Transnational Corporations’ Investment Strategy Adjustment on China’s Industrial Upgrading. Issues of Contemporary World Socialism, 2005(03):53-62.
5.Moral Deficiency and the Prevention of Multinational Marketing in China. Trade Union Forum (Journal of Shandong Trade Union Management Cadre College), 2005(03):55-56.
6.Construction of an Interactive Learning Mode Based on the Stability of Strategic Alliance. Journal of Shandong Normal University (Humanities and Social Sciences), 2005(01):58-61..
7. On the Innovation of the Family Management Mode of Chinese Private Enterprises. Qilu Academic Journal, 2004(03):40-42.
8.Property Right Structure and the Sustainable Growth of Family Businesses. Shandong Trade Unions’ Tribune (Journal of Shandong Trade Union Management Cadre College), 2003(04):65-67.
9. The Evolution of the Family Enterprise System in Japan and America and its Enlightenment for the Reform of the Chinese Private Enterprise System. Shandong Trade Unions’ Tribune (Journal of Shandong Trade Union Management Cadre College), 2003(01):65-67.
10.On Customer Loyalty and its Cultivation Strategy. Shandong Trade Unions’ Tribune (Journal of Shandong Trade Union Management Cadre College), 2001(06):80-83.

1.Research into the Development Strategy of Emerging Tertiary Industries in Shandong Province
2. Research into the Current Situation and Countermeasures of the Transnational Operation of Enterprises in Shandong Province
3. Research into the Current Situation and Development Trend of Taiwan Enterprises’ Overseas Investment
4. Research into The Development Strategy of Foreign Trade and Economic Cooperation in Shandong Province
5. A Comparative Study of Investment in Shandong by America, Japan and Korea
6. Research into the International Marketing Strategy of Shandong Enterprises
7. How to Run Overseas Enterprises well in Shandong Province
8. A Comparative Study of U.S., Japanese and South Korean Wholly Invested Enterprises in China
9. Comparative Study of the Enterprise System between China and Japan
10. Research into Japanese Investment in Shandong
11. Study of the Strategic Adjustment of the Industrial Product Structure in Jinan
12. Research on the Development Strategy of the Tertiary Industry in Jinan
13. Case Teaching Research of Marketing Specialty
14. Research into the Growth and Development Strategy of Multinational Subsidiaries in China
15. Research into Private Enterprises' Competition in the Era of Global Business