Undergraduate: Network Marketing, Sales Management, EPR and CRM, Entrepreneurial Management and PracticeMaster/Ph.D.: New Media Marketing, Market Research
1. Research on Consumer Behavior in the Network Marketing Environment. Shandong People’s Publishing House, 2009.2. Research into a High-tech Brand Growth Mechanism and Brand Equity Appreciation Strategy. Economic Science Press, 2007.3. Research into a High-Tech B-to-B Brand Trust Commitment Mechanism. Journal of Shandong University (Philosophy and Social Sciences), 2011 (06): 59-64.4. Research into an Organizational Model of Independent Innovation Based on Three-level Innovation Subjects. Science and Technology Management Research, 2009, 29 (06): 26-28.5. The Formation and Evolution of a Generalized Brand Community and Its Enlightenment to for an Enterprise Management Strategy. Shanghai Journal of Economics, 2009 (02): 125-131.6. Analysis of the Competition and Development Trend of High-tech Enterprises. Economic Review Journal, 2009 (01): 113-115.7. Study of the Dynamic Selection for Innovation Subject: A Perspective from a Developing Country. Scientific Management Research,2008(05):1-4.8. Problems and Improvement Countermeasures of Chinese High-tech Brand Corporate Image Building. Science & Technology Progress and Policy, 2006(10):66-68.9. The Grade Classification of Brand High-Tech Enterprises and their Growth Strategy Model. Chinese Journal of Management, 2005(03):307-311.10. Examining the Effects of High-Tech Corporate Brand Performances on the Internal Stakeholders and the External Stakeholder. The Proceedings of IE&EM’: Industrial Engineering Branch of the China Mechanical Engineering Society, 2008: 287-290. (ISTP)11. A Study of the Structural Dimensions of B-to-B Brand Trust. The Proceedings of IE&EM : Chinese Society of Mechanical Engineering, 2007: 797-802.(ISTP)12. Empirical Study of Moderating Effects of the Growth Mechanism of the High-Tech B-to-B Brand, 6th International Conference on Management, 2007 (ISTP).)
1. Research on Design Process Management Technology for Supporting Knowledge Embedding and Driving (Project supported by the Natural Science Foundation of Shandong Province)2. Research into the Network Brand Growth Mechanism and Network Marketing Strategy (Social Science Planning Research Youth Project of Shandong Province)3. Theory and Empirical Research on the Growth of High-Tech Brands in the Network Environment (Project supported by Independent Innovation Fund of Shandong University)4. Research into Teaching Process Management Technology Based on Knowledge Embedding and Driving—A Case Study of the Business Administration Discipline (Teaching Reform Project of Shandong University )5. An Empirical Study on Brand Management Based on Ecological Metaphor (National Natural Science Foundation of China, facilitator).6. Research into the Theory and Empirical Application of High-tech Brand Building and Sustainable Growth (Project supported by the National Natural Science Foundation of China, facilitator).7. The Impact of Conflict Between Venture Investors and Entrepreneurs on Entrepreneurial Performance: The Moderating Role of Trust and Previous Experience (Humanities and Social Sciences Research Project of Ministry of Education, facilitator).8. Research into the Brand Strategy of the High-Tech Industry in Shandong Province (Soft Science Project of Shandong Province, facilitator).9. Research into the Qilu Cultural Brand Construction Strategy (Social Science Planning Research Project of Shandong Province, facilitator).10. Interdisciplinary Innovation Project Management Theory and Case Study (Soft Science Project of Shandong Province, facilitator).
