Education Background
Bachelor of Economics, Shandong University
Master of Economics, Shandong University

Social Services
1.Secretary General of Shandong Market Association

Undergraduate: Marketing, Packaging and Decoration Design, CI theory and Practice, Marketing Planning
Master/Ph.D.: Marketing Project

1. International Marketing. Shandong People’s Publishing House, 2002.
2. Marketing. Shandong People’s Publishing House, 2002.
3. The Road to a Strong Province: Retrospect and Prospect at the Turn of the Century. Shandong People’s Publishing House, 1999.
4. Training Materials for Enterprise Marketing Personnel. Haichao Publishing House, 1998.
5. Marketing Management. Shandong People’s Publishing House, 1997.
6. Joint Stock Company and Securities Investment. Southwestern University of Finance and Economics Press, 1994.
7. Problems and Countermeasures of Implementing Famous Brand Strategy in Chinese Enterprises. Changbai Journal, 2000(01):43-45.
8. Trends in Development of Famous Brand Strategies A Global Perspective. Journal of Shandong University (Philosophy and Social Sciences), 2000 (04):112-115.
9. Analysis of the Class of the Early Rich. Changbai Journal, 1996(05):54-59.
10. Development and Innovation of Famous Brand. Journal of Shandong University, 1998.
11. Exploration on the Setting of State-Owned Equity in the Share-Holding System Reorganization. Journal of Shandong University,1996(4).
12. Comparative Analysis of Quality Management of American and Japanese Enterprises. Journal of Shandong Medical University (Social Sciences Edition), 1996(4).
13. Brand Building: A Systematic Project, Changbai Journal, 2002.
14.The Relationship Between Famous Brand Products and Enterprise Groups. Journal of Shandong Medical University (Social Sciences Edition),1999(4).

1. Research into the Crisis Warning Management Mode of Chinese Enterprises (Project of the Ministry of Education)
2. Research into the International Marketing Strategy of Enterprises in Shandong Province (Key Research Project of the Ninth Five-year Plan of Social Science in Shandong Province)
3. Marketing Case Teaching Research (Project of Shandong Provincial Education Commission)
4. Participation in the Marketing Strategy Research of Demian Group, the Market Strategy Research of the Huaguang Ceramics Group, the Market Planning and Design of the Langyatai Group, and the Marketing Battle of the Shanhua Carpet Group