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September 29,2021

Passing on the love of Shandong University, uniting the hearts of alumni -- A visit to Shuifa Longtian Group, a new business alumni enterprise of the School of Management, Shandong University

On the morning of September 28, in the celebration of the 120 Anniversary of Shandong University, to better unite and serve alumni, and to build a bridge between alumni and the alma mater, Ji Xiaoqing, Party Secretary of the School of Management and Chairman of the School Alumni Association, Shi Qingyun, member of the Party Committee and Standing Vice Chairman of the School Alumni Association, Zhang Wenshe, Director of New Business Education Program of the School of Management, Lu Hao, Director of Alumni Association Office of the School of Management and Secretary General of the School Alumni Association, and Sun Qiuyue, Associate Director of the New Business Academic Affairs Department visited Shuifa Longtian Group, a new business alumni enterprise of the School of Management, Shandong University. They were warmly received by alumni Zha Kejun, CEO of Shuifa Longtian Group, and Sun Xinqiao, General Manager of Shuifa Longtian Group.



Ji Xiaoqing and Shi Qingyun, on behalf of SDU, presented a gift to Zha Kejun and had a cordial exchange. Ji Xiaoqing made a detailed introduction from the school-running advantages of Shandong University to the complete discipline categories, innovative major settings and talent training system of the School of Management, and further discussed the issues related to the deep integration of school and enterprise, so as to better serve the alumni and the society.



During this talk, Zha Kejun said that the management courses he learned have been of great help to the strategic development and internal management of his company since he got acquainted with Shandong University in 2007 and became a student of New Business Class 3 of the School of Management of Shandong University. Zha also introduced the development direction and key projects of the company in recent years. Sun Xinqiao introduced three major industrial sectors and the main business direction of the group, and led a visit to the Longtian Cultural Tourism Town project, where they enjoyed the wonderful scenery including a big realm of forests and their long-desired dream of getting close to nature came true.



Shuifa Longtian Group Co., LTD., founded on June 21, 2017, is a comprehensive development enterprise of cultural and tourism industry under Shuifa Group. With projects covering Shandong Province and other places including Sichuan, Shanghai, Hainan, Fujian, and Xi’an, the group is now focusing on building industrial projects such as Tao Li Chun Feng Garden, Long Tian Cultural Tourism Town and Sichuan Baoen Cultural Tourism Town, and striving to make them benchmarks in their class. The group has established three main industrial sectors, namely, cultural tourism, sports and logistics, involving culture, tourism, recreation, sports, logistics, supply chain finance, minerals and other main directions.


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