Recently, Associate Professor Jiang Han from the School of Management and Economics of The Chinese University of Hong Kong, Shenzhen, visited the School of Management, Shandong University, and delivered an academic lecture titled “Applications of Artificial Intelligence in Strategic Management Research and Practice”. The lecture was attended by Professor Chen Zhijun, Professor Wang Yimin, and Professor Feng Wenna from the School of Management. The lecture was presided over by Professor Xu Yuehua from the Department of Strategy and Innovation & Entrepreneurship.
Professor Jiang began with the “Bain Paradigm,” interpreting strategic management as the linkage between structure, conduct, and performance. He further introduced the Taoist concepts of Dao, Fa, Shu, Qi, and Shi to analyze how the AI wave is profoundly reshaping various elements of strategic management across these five dimensions. At the practical level, he emphasized the impact of Shi, Shu, and Dao on strategy: “Shi” refers to the situation and environment. He cited Weichai Power as an example, recounting how the company's stock price surged nearly 300-fold following the release of DeepSeek, illustrating how the rise of AI is fundamentally reshaping industries, production factors, and even the macro-environment. Shu refers to strategies and means. By using the case of unmanned cafes in Hong Kong, he demonstrated how AI spawns brand-new business models and drives traditional business formats to take on a new lease of life. Dao refers to laws and essence. He shared his own research in the field of community group buying, finding that people's resistance to and anxiety towards algorithms can transcend time, platforms, and even national borders, becoming a universal phenomenon. In terms of research methodology, Professor Jiang explored how AI serves as a novel tool for scholars through the lenses of Fa and Qi: Fa refers to norms and standards. He noted that machine learning-based causal forest algorithms, with their superior capacity to identify heterogeneous causal effects, are progressively replacing traditional regression methods and emerging as a new research paradigm. Qi refers to tools and carriers. He drew from his own methodological explorations to emphasize that scholars should not only treat AI as an external shock or environmental variable but also proactively integrate it into existing research frameworks to pioneer innovative pathways.
Jiang Han is an Associate Professor of the School of Management and Economics, CUHK-Shenzhen, a Presidential Young Scholar, and Assistant Dean. His research spans social networks, corporate governance, and international business. Over the past decade, he has published over ten papers in leading UTD and FT journals. He currently serves as Senior Editor for Asia Pacific Journal of Management and Management and Organization Review, Editorial Board Member for Strategic Management Journal and Strategic Entrepreneurship Journal, and Program Chair for the Business Policy and Strategy track at the 2024 Asia Academy of Management Annual Meeting.
