Gai Jianhua
Title: Associate Professor
Tel: (86) (531) 0531-88361816
Email: gaijianhua@sdu.edu.cn
Research Areas: Electronic Commerce, Service Science, Information Systems

Education Background
1996-2000 Bachelor of Engineering, Shandong University
2000-2003 Master of Engineering, Shandong University
2004-2007 Ph.D. in Economics, Xi’an Jiaotong University

Social Services
Director of Information Management Professional Committee of China Information Economics Society
Director of E-commerce Professional Committee of China Information Economics Society


Undergraduate: Web Development Technology, Python Programming, Knowledge Management, E-commerce, Management Information Systems

1. The System Design of the Legal Subject of “Laborer Like” Under the Sharing Economy. Reform, 2018 (4):102-109.
2. Study on Consumers Game Learning Mechanism of Chinese Online Banking. Management World, 2011(03):174-175.
3. Analysis on Industrial Linkage of Information Technology Industry and Modern Service Industry in China. On Economic Problems, 2010(03):31-36.
4. End-to-end Mobile Commerce Security Framework. Modern Management Science, 2009(04):44-45.
5. Logistics Behavior Analysis and Strategy Research Based on E-commerce. Modern Management Science, 2009(02):83-84+87.
6. The Analysis of Dynamic Evolution of Modern Service Industry in China. Future and Development, 2007(01):37-41.
7. Analysis and Empirical Test of Relevant Factors Affecting Integrated Corporate Marketing Communications. Statistics & Decision (CSSCI), 2006.
8. The Influence of Information Technology Diffusion on China’s Economy and Society and Countermeasures. Future and Development, 2006(09):14-16.
9. Strategic Choice for Being E-business. ICEC2005:184-187

1. Empirical Research on Consumers’ Willingness to Adopt Online Banking (Humanities and Social Sciences Research Youth Project of Ministry of Education)
2. Research on the Development Strategy and Performance Evaluation of Shandong High-tech Enterprises Based on Industrial Evolution (Project supported by Independent Innovation Fund of Shandong University)
3. Research on the Development of Modern Service Industry in Shandong Province Based on Information Technology Diffusion (General Project of Soft Science Research Program of Shandong Province)