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Chen Pingping
Title:
Assistant Researcher
Tel:
(86) (531) 88364663
Email:
ppchen@sdu.edu.cn
Research Areas:
Platform Operation Management, Intersection of Business Operations and Marketing, Supply Chain Management
Profile
Publications
Education Background
2012.09-2016.06 Bachelor of Management, Dalian Maritime University
2016.09-2021.06 Ph.D. in Management (bachelor-straight-to-doctorate), Tianjin University
1. Price Promotions in a Vertically-Related Market: Instant Discount vs. Gift Card. Omega—The International Journal of Management Science. In press: https://10.1016/j.omega.2021.102588
2. Promoting End-of-Season Product Through Online Channel in an Uncertain Market. European Journal of Operational Research, 2021, 295(3):935-948.
3. Promotional Pricing and Online Business Model Choice in the Presence of Retail Competition. Omega—The International Journal of Management Science, 2020, 102085.
4. Promotion Decisions Under Asymmetric Demand-Generation Information: Self-Operated, Online-Platform and Offline-Outlet Strategies. IEEE Transactions on Fuzzy Systems, 2019, 27(5):928-942.
