He Zeya
Title: Professor
Tel: (86) (531) 88362186
Email: zeya.he@sdu.edu.cn
Research Areas: Digital Marketing, Service Innovation, Tourist Experience and Behavior, Quantitative Analysis Method of Big Data

Education Background
2008-2013 Bachelor of Urban Planning, Sichuan University
2013-2016 Master of Geography (Urban and Regional Planning), Peking University
2016-2020 Ph.D. in Business Administration, Fox School of Business, Temple University

Honors & Awards
Best Article Award, Journal of Hospitality & Tourism Research, 2022

Social Services
1. Editor and reviewer of journals including Journal of Travel Research and Leisure/Loisir
2. Journal reviewer of Tourism Management, Annals of Tourism Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Journal of Hospitality and Tourism Technology, Journal of China Tourism Research, Event Management, and Tourism Tribune.
3. Reviewer of international conferences including TTRA, ICHRIE, West Federation CHRIE, Graduate Education and Graduate Student Research Conference in Hospitality & Tourism

Master:The Methodology and Case Studies of Tourism

1. Zhou, Q., He, Z., Li, X. Quantifying authenticity: Progress and Challenges. Journal of Travel Research.
2. He, Z., Liu, S., Ferns, B., Countryman, C. Pride or Empathy? Understanding the Effectiveness of Emotional Appeals on Social Media. International Journal of Contemporary Hospitality Management, 2022, 34(8), 2989-3007.
3. 3.He, Z., Huang, H., Choi, H. Bilgihan, A. Building Organizational Resilience with Digital Transformation. Journal of Service Management, 2022.
4. 3.He, Z., Huang, H., Choi, H. Bilgihan, A. Building Organizational Resilience with Digital Transformation. Journal of Service Management, 2022.
5. 3.He, Z., Huang, H., Choi, H. Bilgihan, A. Building Organizational Resilience with Digital Transformation. Journal of Service Management, 2022.
6. Wu, L., Fan, A.,He, Z., Her, E. To Partner with Human or Robot? Designing Service Co-Production Processes for Willingness to Pay More. Journal of Hospitality & Tourism Research, 2021.
7. Wu, L., Fan, A., Yang, Y., He, Z. Robotic Involvement in the Service Encounter: A Value-Centric Experience Framework and Empirical Validation. Journal of Service Management, 2021, 32(5), 783-812.
8. Wu, L., He, Z., King, C., Mattila, A. In Darkness We Seek Light: The Impact of Focal and General Lighting Designs on Customers’ Approach Intentions toward Restaurants. International Journal of Hospitality Management, 2021, 92, 102735.
9. Lu, L., Wu, L., He, Z. Is Your Restaurant Worth the Risk? A Motivational Perspective on Reviews Rating Distribution. Journal of Hospitality & Tourism Research, 2020, 44(8), 1291-1317.
10. Keiningham, T., He, Z., Hillebrand, B., Jang, J., Raeisinafchi, C., Wu, L. Creating Innovation That Drives Authenticity. Journal of Service Management, 2019, 30(3), 369-391.
11. Park, S., Sun, K., He, Z. Effect of Franchising on Restaurant Firms’ Risk Evaluations in the U.S. Bond Market. International Journal of Hospitality Management, 2019, 83, 19-27.
12.He, Z., Wu, L., Li, X. When Art Meets Tech: The Role of Augmented Reality in Enhancing Museum Experiences and Purchase Intentions. Tourism Management, 2018, 68, 127-139.
13. He, Z., Wu, B., Liu, Y. Study of Spatial Interaction and Nodal Attractions of Municipal Cities in China from Social Media Check-in Data. Acta Scientiarum Naturalium Universitatis Pekinensis, 2017, 53(5), 862-872.