Education Background
2009.7-2013.01 Ph.D. in Applied Economics, Shandong University
2004.09 - 2008.12 Ph.D. in Enterprise Management, Shandong University and Bowling Green State University
2001.09-2004.06 M.S in Enterprise Management, Shandong University .
1993.09-1997.07 Bachelor of Economics in Tourism Economics, Zhejiang University (Hangzhou University)
Honors & Awards
1. First Prize, Outstanding Scientific Research Achievement Award, Department of Human Resources and Social Security in Shandong Province, 2020, for Tourism Entrepreneurship Theory and Case Study
2. Third Prize, Shandong Tourist Hotel Association, 2016, for Research into the Innovation of the Single Hotel Cooperation Alliance
3. Third Prize, seventh Outstanding Achievement Award of Scientific Research in Universities (Humanities and Social Sciences), 2015, for Research of Industrial Organization on the condition of Economic Globalization
4. Major Achievement Award of the 26th Outstanding Achievement Award of Social Science of Shandong Province, 2012, for Research into the Industrial Organization on the Condition of Economic Globalization
5. Provincial Excellent Instructor, in the “Volunteer Activities for the Country People” Social Service for College and High School Students in Summer Vacation, 2011
6. Excellent Instructor in the 7th Challenge Cup, Shandong Province Business Plan Competition, 2010
7. Second Prize, Outstanding Achievements of the Soft Science Project of Shandong Province, 2011, for the Shandong Province Tourism Hotel Industry Development Book (2010)
8. Special Contribution Award, Knowledge Contest of Shandong Province Tourism Hotel Energy Conservation and Emission Reduction, 2010
9. First Prize, Outstanding Achievements of the Soft Science Project of Shandong Province, 2009, for Research on the Performance of Entrepreneurial Enterprises based on a Product Innovation Strategy
10. Second Prize, Tourism Industry Innovation Award in Shandong Province, 2009, for the Shandong Hotel Service System Optimization Project
11. 2Third Prize, Excellent Scientific Research Achievement Award for Shandong Higher Education Institutions, 2009, for Investigation on Enterprise Internal Organizational Innovation from the Perspective of Customer Value—Taking Travel Agency Organizational Innovation as an Example
Social Services
1. Communication Review Expert of the National Natural Science Foundation of China
2. Communication Review Expert of the National Social Science Foundation
3. Peer Reviewer, International Journal of Contemporary Hospitality Management (SSCI,Q1)
4. Peer Reviewer, Journal of Hospitality Marketing & Management (SSCI,Q1)
5. Peer Reviewer, Journal of Hospitality and Tourism Management (SSCI,Q2)
6. Peer Reviewer, Business Management (CSSCI)
7. Deputy Director, Shandong Province Economic Management Research Base
8. Member, Expert Advisory Committee of Shandong Provincial High-Quality Tourism Promotion Association
9. Consulting Expert, Shandong Rural Tourism Association
10. Deputy Director, Shandong Provincial Quality Tourism Major Project Professional Committee
11. Member of the Academic Committee of Shandong Vocational College of Tourism
12. Member of the Industrial Organization Committee, China Association of Industrial Economics
13. Member of Shandong Comparative Management Research Institute
14. Invited Researcher, Shandong Provincial Collaborative Innovation Research Base
15. Visiting Associate Professor, Soochow University, Taiwan
1. Wang Jun, Yang Huixin, Feng Wenna, Xu Fengzeng (2020), Industry Analysis and Enterprise Growth, Beijing: Economic Science Press.
2. Xu Fengzeng (2020), Hotel Lobby Service and Management, Beijing: China Open University Press, 2nd Ed.
3. Xu Fengzeng et al. (2019), Tourism Entrepreneurship Theory and Case Study, Jinan: Shandong University Press.
4. Yang Huixin et al. (2012) Research on Industrial Organization Under the Condition of Economic Globalization, Beijing: China Renmin University Press, main author.
5. Di Baorong, Wang Chenguang, Xu Fengzeng et al. (2012), The Growth of Famous Tourist Schools, Jinan: Shandong People’s Publishing House.
6. Di Baorong, Xu Fengzeng, Wang Chenguang et al. (2011), The Growth of Hotel Enterprises, Beijing: China Tourism Press.
7. Xu Fengzeng et al. (2010), Green Book of Tourism Hotel Industry Development in Shandong Province (2010), Beijing: Economic Science Press.
8. Xu Fengzeng (2010), Hotel Lobby Service and Management, Beijing: Central Radio and Television University Press.
9. Di Baorong, Wang Chenguang, Xu Fengzeng et al. (2010), Hotel Culture Construction, Beijing: China Tourism Press.
10. Xu Fengzeng, Shi Wei, XU Yuehua. Governance Mechanism and its Role in the Process of Rural Common Prosperity: A Double Case Study. Management World, 2021 (12):134-151+194.
11. Emily, Ma, Zhang, Yun, Xu, Feng Zeng*, Danni, Wang, Kim, Misun (Sunny) (2021). Feeling Empowered and Doing Good? A Psychological Mechanism of Empowerment, Self-esteem, Perceived Trust, and OCBs. Tourism Management, 87(2), (SSCI, Q1, IF:10.967, reporter)
12. Zhang, Yun, Xi, Wei, Xu, Feng Zeng* (2021). Determinants of employee innovation: Journal of Hospitality Marketing & Management(3), 1-28. (SSCI, Q1, IF: 7.022, reporter)
13. Xu, Feng Zeng; Zhang, Yun; Zhang, Tingting; Wang, Jing* (2020). Facial Recognition Check-in Services at Hotels. Journal of Hospitality Marketing & Management, DOI: 10.1080/19368623.2020.1813670. (SSCI, Q1)
14. Xu, Feng Zeng*, and Wang, Ying (2020). Enhancing Employee Innovation Through Customer Interactivity, Motivations and Motivations. Journal of Hospitality & Tourism Research, 44 (2), 351 -- 376. (SSCI, Q1)
15. Xu Fengzeng, Lin Yanan, Wang Chenguang. Research on the Influence Mechanism of Social Entrepreneurship on Rural Tourism Benefit Distribution Pattern: A Case Study of Zhonghaoyu Village in Shandong Province. Folklore Studies, 2019 (5):122-135+159-160. (CSSCI)
16. Zhou Jian, Xu Fengzeng (corresponding author). Are Entrepreneurs Born? The Mediating Effect of Entrepreneurial Self-efficacy. Science & Technology Progress and Policy, 2019, 36 (19): 74-80. (SCI)
17. Xu Fengzeng, Zhang Yun. Evaluation and Selection Mechanism of New Driving Forces for Rural Revitalization: A Case Study of Jinan City. Journal of guizhou college of commerce, 2019, 32 (4): 8-14.
18. Hu Kaijie, Xu Fengzeng, Zhang Hongsheng, Xie Yizhen (2017), A Study on the Influencing Factors of Customer Service Satisfaction Based on the Significance Performance Analysis and the Theory of Reservation Set, Journal of Quality (Taiwan), 24 (3): 159-190. (EI)
19. Lin, Yu-Li, Liu , Hsiu-Wen , Xu, Fengzeng , and Wang, Hao (2016). Environmental Conditions, Entrepreneur Alertness and Social Capital on Performance. International Business Research, 9(8), 1-13
20. Xu Fengzeng*, Li, Yunhe and Zhou, Jian (2015). Brand Awareness for Entrepreneurial Hotel Chains: Perceived Quality and Brand Loyalty, Anthropologist, 19 (3): 763-771 (SCI/SSCI)
21. Xu Fengzeng, Sun Xiuhua, Li Shengzhu (2016), Analysis of Traditional Cultural Elements in Hotel Ethnic Brand Naming, Folklore Studies, 4:143-149,160. (CSSCI)
22. Xu Fengzeng, Zhou Jian (2016), The Relationship Between Entrepreneurial Orientation, Entrepreneurial Alertness and Firm Growth, Journal of Central University of Finance and Economics, 11:114-122. (CSSCI)
23. Xu Fengzeng, Zhou Jian, Li Yunhe (2015), Design and Test of Guest Experience Scale for High-end Hotel, Journal of Shandong University (Philosophy and Social Science edition), 5:141-149. (CSSCI)
24. Xu Fengzeng, Zhou Jian (2013), A Comparative Study on the Entrepreneurial Environment of Entrepreneurial Enterprises: Based on the Survey Data of GEM and China, Journal of Central University of Finance and Economics, 12:50-57. (CSSCI)
25. Xu Fengzeng, Zhou Jian (2013), The Impact of Entrepreneurs’ Self-Efficacy on Corporate Performance, Journal of Shandong University (Philosophy and Social Science edition), 5:115-124. (CSSCI)
26. Xu Fengzeng, Yang Huixin, Gao Peitao (2010). Review of Product Development Strategy of Foreign Entrepreneurial Enterprises, Science and Technology Progress and Countermeasures, 1:149-154. (CSSCI)
1. Organizer: Research on Entrepreneurial Strategy Schema Selection and Growth Mechanism, General project of National Natural Science Foundation of China, 2015-2018, conclusion.
2. Organizer: Research on the Organization optimization and enterprise growth of High-quality tourism industry in Shandong Province at the stage of high-quality development, General Project of Shandong Natural Science Foundation, 2019-2022, in progress.
3. Organizer: Research on the Cultivation and Development path of Small and Micro Enterprises in Shandong Province, General Project of Natural Science Foundation of Shandong Province, 2013-2016, conclusion.
4. Organizer: Research on the Theory of Two Mountains and the High-quality Development of Tourism Industry, Project of Shandong University, 2021-2022, in research.
5. Organizer: Construction of Innovation System of Weifang Oriental Hotel, entrusted by Weifang Oriental Hotel, in research from 2021 to 2022.
6. Organizer: Rural Tourism Entrepreneurship Case Base, Shandong Province Professional Degree Postgraduate Teaching Case Base Construction Project, 2019-2021, concluded.
7. Organizer: Study on the Implementation Path of Shandong Rural Culture Revitalization -- Taking Juancheng Rural Memory and Folk Custom Construction Project Planning as an Example”, Shandong Provincial Social Science Planning Project, 2020-2021, concluded.
8. Organizer: Research on Innovation of Hotel Scenario-based Practice Teaching Based on Student Integration, General Project of Practice Teaching Research of Shandong University, 2020-2022, concluded.
9. Organizer: Tourism Entrepreneurship and Industrial Development, Postgraduate Education Quality Course Project of Shandong Province in 2020, Education Department of Shandong Province, 2020-2022, in research.
10. Organizer: Research on the High-quality Development of Cultural Tourism in the Yellow River Basin -- A Case Study of Qihe River, Cultural Tourism Development Research Project of Shandong Provincial Department of Culture and Tourism, 2019-2020, concluded.
11. Organizer: Research on the Enterprise Culture Construction and Service Improvement of Yantai Golden Bay Hotel, entrusted by Yantai Golden Bay Hotel, 2018-2019, conclusion.
12. Organizer: Strategy Research on In-depth Cultivation of New Driving Force of Rural Revitalization in Jinan, Key Project of Philosophy and Social Science Planning in Jinan, 2018-2019, concluded.
13. Organizer: Research on Tourism Targeted Poverty Alleviation and Rural Revitalization, Social Science Planning Project of Shandong Province, 2018-2019, concluded.
14. Organizer: Shandong Zhanglizhuang Rural Tourism Planning and Operation Consulting Project, Mengshan Tourism Area Commissioned Project, 2014-2016, concluded.
15. Organizer: Shandong Mansion Brand Construction and Management, Shandong Mansion Commissioned Project, 2015-2017, concluded.
16. Organizer: Investigation and Construction of Science and Technology Entrepreneurship Talent Team in Shandong Province, Social Science Planning Project of Shandong Province (Talent Development Research Special Project of Shandong Province), 2014-2016, concluded.
17. Organizer: Research on leverage Resource Utilization in the Growth Process of Small and Medium-sized Enterprises, Humanities and Social Science Youth Fund Project of Ministry of Education, 2012-2014, concluded.
18. Organizer: Research on the Availability of Leverage Resources for Entrepreneurial Firms”, China Postdoctoral Science Foundation, 2011-2013, concluded.
