Education Background
1993-1997 Bachelor of Science in Tourism Management and Service Education, Shandong Normal University
1997-2000 Master of Human Geography, Shandong Normal University
2000-2003 Doctor of Regional Economics, Peking University
2006-2007 Postdoctoral researcher of Helsinki Business School, Finland
2012-2012 Visiting Professor of Canadian Studies, University of Quebec, Canada
2015-2016 Visiting Scholar of University of South Carolina
Honors & Awards
1. The ninth batch of cadres and talents to aid Xinjiang into the full year of centralized assessment is set to be excellent in 2019
2. Teacher Morality Model, Shandong University, 2016
3. Excellent Scientific Research Individual, Shandong University, 2014
4. Excellent Homeroom Teacher, Shandong University, 2014
5. First Prize, 13th Multimedia Courseware Competition of the Ministry of Education, 2013
6. Second Prize, Shandong Soft Science Outstanding Achievement Award, 2010
7. Sun Yefang Prize, Economic Science, 2005
Social Services
1. Excellent Expert of the Ministry of Culture and Tourism
2. The First Batch of National Young Tourism Experts
3. Middle-Aged and Young Tourism Experts in Shandong Province
4. The First Group of Experts of the Tourism Industry Think Tank of the Major Project of Transformation of Old and New Driving Forces in Shandong Province
5. Member of the Evaluation Committee of Shandong Nature Reserve
6. Member of the Shandong Technical Committee of the Standardization of Service Industry
7. Member of the Shandong Provincial Tourism Commodity Expert Committee
8. Member of the Shandong Provincial Evaluation Committee of Forest Landscape Tourism Resources
9. Member of the Tourism Vocational Education Construction Committee of Shandong Province
10. Expert of the Shandong Women’s Federation’s Women’s Action for Rural Revitalization Service Team
11. Member of Jinan Garden Expert Library
12. Expert of Jinan Tourism Think Tank
13. The First Group of Experts of the Tourism Industry Think Tank of the Major Project of the Transformation of Old and New Driving Forces in Zaozhuang
14. Heze Cultural Tourism Development Think Tank Expert
Undergraduate: Entrepreneurial Opportunity Identification and Planning (English-only General Education Core course), Exhibition Management and Event Planning (Bilingual Teaching Demonstration course), Urban Tourism Economy and Management, Business Planning, International Tourism Development, Introduction to Tourism Management, Introduction to Business Administration, Introduction to Tourism, Hotel Management
Master/Ph.D.: Urban Tourism Development Research, Professional English, Service Management and Marketing, Tourism Area Development and Operation Management
1. How Can Tourism Destinations Effectively Manage Risks? Evidence from Southern Xinjiang. Nankai Business Review, 2019, 22(1):66-75.
2. Study of the Structure Recognition of and Development Strategy for a Regional Urban Brand-Case Study of Shandong Province. China Soft Science, 2009(5):82-88.
3. Preliminary Analysis of Leisure Industry Development. China Soft Science, 2001(6), total (126):112-115.
4. Destination Image and Tourists’ Behavioral Intention in Southern Xinjiang: The Mediating Effect of Perceived Value and Psychological Distance. Business Management Journal, 2018(1):156-171.
5. Research into the Dominant Logic of Ethnic Tourism Development Communities Under the Cultural Drive—New Thinking Based on the “Belt and Road” Strategy. China Cultural Industry Review (22), Shanghai People’s Publishing House, 2016, 154-163.
6. The Mechanism of the Functioning of Sports Elements in the Process of Construction of the Urban Brand System. Journal of Physical Education, 2012, 19(2):31-34.
7. Research into Regional Structure and Coordinated Development of Urban Tourism Brand: A Case Study of Shandong Province. Finance & Trade Economics, 2010(10):128-132.
8. Can Travel Mobile Apps Continue to Attract Users? A Moderated Mediation Test Model. Tourism Tribune, 2016, 31(8):52-60.
9. System Building of Regional Urban Tourism Brands Based on Niche Theory: A Case Study of the Shandong Provincial Capital Metropolitan Area. Tourism Tribune, 2013, 28(9):43-52.
10. Market Segmentation and Positioning Research into Chengdu International Tourism Marketing. Tourism Tribune, 2008, 23(2):36-40.
11. Polycentric Management Pattern for Sustainable Tourism Development: A Study of Lake Tourism. Tourism Tribune, 2006, 21(10):39-44.
12. Research of Modern Urban Recreational Business Districts System Development: A Case of Wuhan City. Tourism Tribune, 2006, 21(3):24-29.
13. On the Conception Connotation and Marketing Promotion of MICE Tourism. Tourism Tribune, 2002, 17(4):56-59.
14. Study on the Coordinative Development of Leisure Service in the Tourism City. Tourism Tribune, 2001, 16(5):70-74.
15. The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis. SAGE Open, 2020, 10(2):1-14 (SSCI; JCR Q3), Impact Factor: 0.675.
16. Examining the Antecedents of Brand Engagement of Tourists Based on the Theory of Value Co-Creation. Sustainability, 2020, 12(5):1958 (SSCI/SCI; JCR Q2), Impact Factor: 2.592.
17. Is Southern Xinjiang Really Unsafe? Sustainability, 2018, 10(12):4639 (SSCI/SCI; JCR Q2), Impact Factor: 2.075.
18. Reconstruction of Tourism System Model in the Context of Big Data. Tourism Science, 2016, 30(1):48-59.
19. The Development and Testing of an Excellent Tourism Destination Evaluation System from a Global Perspective. Tourism Science, 2013, 27(6):1-12.
20. Research into the Sustainable Development of the Rural Tourist Economy: An Authenticity Perspective. Tourism Science, 2011, 25(1):26-34.
21. Research into the Polycentric Governance of Rural Tourism Destination Supported by Resources Systems. Tourism Science, 2010, 24(2):18-25.
22. Research into the Development of Self-Service Tourism in China from the Perspective of Transformation. Tourism Science (CSSCI), 2006, 20(4):12-18.
23. A Study of the Government’s Tourism Management Function from the Perspective of Economics. Tourism Science, 2005,19(3):59-63.
24. Study of the Ticket Price of Tourist Attractions from the Perspective of Quasi-Public Goods. Shandong Social Sciences, 2010(1), total (173): 126-129.
25. Research into a Tourism Development Model of a Satellite City. Shandong Social Sciences, 2008(7), total (155):120-123.
26. The Strategic Countermeasures of Brain Drain Crisis Management. Shandong Social Sciences, 2005(8), total (120):119-121.
27. A Study on the Orientation and Competitiveness of Urban Tourism Centers in China. Shanghai Journal of Economics, 2005(6), total (201):31-37.
28. Marketing Oriented Tourism Product Planning Model and Case Study. Economic and Management Research, 2003(2):72-76.
29. Urban Product Theory and Tourism Marketing. Social Sciences Academic Press, Beijing, 2004.10, independent monograph.
30. China’s Urban Marketing Development Report (2018): Innovation Promotes High-quality Development. China Social Sciences Press, Beijing, 2019.4, first deputy editor.
31. Chinese City Marketing Development Report (2017): Urban Responsibility of National Brand Strategy. China Social Sciences Press, Beijing, 2018.1, first deputy editor.
32. China’s Urban Marketing Development Report (2016): Urban Marketing from the Perspective of National Strategy. China Social Sciences Press, Beijing, 2017.6, first deputy editor.
33. China’s Urban Marketing Development Report (2014-2015): Promoting Sustainable Urbanization. China Social Sciences Press, Beijing, 2015.7, first deputy editor.
34. China’s Urban Marketing Development Report (2009-2010): The Road to Harmony and Prosperity. China Social Sciences Press, Beijing, 2009.10, first deputy editor.
35. 30 Years of Tourism Research in China: Expert Review. China Tourism Press, 2009.8, author of monograph.
36. The Development of China’s Coastal Open Cities Since the Reform and Opening Up. China Urban Yearbook, Beijing, 2004.12, 257-262, monothesis.
37. China’s Urban Competitiveness Report No.1 Promotion: Making Chinese Cities Boil. Social Sciences Academic Press, Beijing, 2003.3. Core member of research group (11th Sun Yefang Prize for Economic Science Works, October 2005, author ranked 6th).
