Education Background
1980-1984 Bachelor of History, Department of History, Shandong University;
2014-2018 Doctor of Literature (Chinese Folk Literature), Institute of Cultural Heritage, Shandong University
Honors & Awards
1. Tourism Complete Theory (thesis) the third prize of excellent Scientific Research achievements of National Tourism Administration in 2012
2. Introduction to Tourism, the first prize of the 13th National Higher Education Multimedia Courseware Competition by the Ministry of Education (No. 2 in the national Humanities and Social Sciences Group)
3. Tourism Development the first prize of Theoretical achievements of Shandong University
4. The third Prize of excellent scientific research achievements of National Tourism Administration in 2011
5. The First prize of Social Science achievements of Shandong University and the third prize of Social Science achievements of Shandong Education Department in 2000
6. The second prize of Outstanding Achievements in Culture, Art and science of WHHLY Shandong in 2006
7. The third prize of higher education excellent scientific research achievements of Shandong Education Department in 2006
Social Services
1. Vice President, China Tourism Association,
2. President, Shandong Tourism Trade Association
3. Legislative consultant, Standing Committee of Shandong Provincial People's Congress,
4. "High-level Talents in Shandong Province" certified by Organization Department of Shandong Provincial Party Committee and Human Resources and Social Security Department of Shandong Province
5. Member of Tourism Management Education Committee, Ministry of Education
6. Member of Leisure Agriculture Expert Committee, Ministry of Agriculture and Rural Affairs
7. Secretary General, high-quality tourism think-tank of major project of driving force upgradation in Shandong Province
8. Member of Medical care and health think-tank of major project of transformation of driving force upgradation in Shandong Province
9. Expert in urban planning expert group of Jinan Municipal Government
10. Consultant of Tai 'an, Weifang, Dongying, Zibo, Linyi, and Binzhou municipal governments
11. Judges of National Social Science Fund of China, National Social Science (Art)Fund of China, Scientific Research Fund of Ministry of Education, and Chang Jiang Scholars Program; Peer Reviewer of Nankai Business Review, Journal of Shandong University (Social sciences), Tourism Tribune, Tourism Science and other journals.
Books
1. Folklore Value, People’s Publishing House, 2018.12
2. Tourism Ontology, Shandong University Press, 2016.7
3. Protection and Development of ancient villages: A Typical Case Study of Ancient Village Protection and Tourism Development in North China, Shandong University Press, 2013.2
4. Introduction to Tourism (1st, 2nd, 3rd Ed.), Shandong University Press, Tsinghua University Press
5. Tourism Resources, Tsinghua University Press, Beijing Jiaotong University Press, 2011.3
6. Development and Management of Rural Ecotourism, Shandong University Press, 2010.9
7. Land Integration Strategy -- Research on Rural Tourism Land Rights Transfer Model, Shandong University Press, 2010.6
8. Strategy of Strengthening Shandong through Tourism - Research on the Promotion of Competitiveness of Tourism Industry in Shandong Province, Shandong University Press, 2009.9
9. Scenic Spot Development and Management, Tsinghua University Press, Beijing Jiaotong University Press, 2009.4
10. Research on Industrial Tourism Development, Shandong University Press, 2008.4
11. Pastoral Monsoon: Rural Tourism Development and Management, Tianjin Education Press, 2007.8
12. Tourism Knowledge, for Cadresco-author and the first author, Qingdao Publishing House, 2001.8
Papers
1. Concept and Path of Integrated Development of Culture and Tourism, Renwen Tianxia, 2020 (1)
2. Dimension of Folk Custom Value -- Based on In-depth Interview and Literature Reading Research of Folk Scholars, Folklore Studies (CSSCI) 2019 (2)
3. Tourism Flow Research Based on Time Path, Tourism Science, 2017 (1)
4. The Role of Internet in Promoting Tourism Innovation Capacity, Tourism Tribune (CSSCI) 2016 (5)
5. Research on the Mode of “Cultural Embedment” in the Protection and Development of Ancient Villages and Towns, Journal of Shandong University (Philosophy and Social Sciences Edition), 2016 (2)
6. Dynamic Management of Environmental Capacity of Mountain Type Heritage Sites, China Population, Resources and Environment (CSSCI) 2015 (10)
7. Party and Feast: A New Exploration of the Origin of Human Tourism, Tourism Science (CSSCI) 2015 (1)
8. Cultural Confidence and Interest Balance: The Foundation of Establishing Theoretical Relations of Rural Tourism, Tourism Tribune (CSSCI) 2014 (11)
9. Space Reconstruction and Cultural Inheritance: Experimental Research on intangible Cultural Heritage Protection Project of Qixia Ancient Town Village, Folklore Studies (CSSCI) 2014 (5)
10. Research on the Intergenerational Characteristics and Profit Model of Agricultural Tourism, Tourism Science (CSSCI) 2013 (1)
11. Tourism Survival and Industrialization Development: Research on Protection and Utilization Mode of Agricultural Cultural Heritage, Journal of Shandong University, (CSSCI, Shandong University Authoritative), 2013 (2)
12. Research on Eco-Tourism Development Mode of The Yellow River Delta Based on the Principle of “Two Low and One High”, Review of Economy and Management, 2013 (1)
13. Migration of Performance Venues: Anthropological Reflections on the Tourism Inheritance of Bunong Aboriginal Culture in Taiwan, Folklore Studies (CSSCI; Authority) 2012 (3)
14. On Tourism Equity, Management Research of CUHK, Vol. 7, 2012 (1)
15. Adhere to the Concept of Equal Development for Civilians and Comprehensively Promote Social Equity, Tourism Development Research, 2012 (1)
16. Discussion about Tourism Rights, Journal of Beijing International Studies University, 2011 (7)
17. The Theory of Tourism Benefits, Tourism Science (CSSCI) 2011 (2), 8-15; Renmin University of China Photocopied Newspaper Materials Tourism Management, 2011 (9)
18. Discussion on Tourism Ethics, Tourism Science (CSSCI) 2010 (1)
19. Tourism-based Survival: Modern Survival Mode of Intangible Cultural Heritage, Journal of Beijing International Studies University, 2010 (1)
20. An Empirical Study on Land Transfer Mode of Rural Tourism Development -- Analysis and Suggestions on Three Typical Cases in Shandong Province, Shandong Economy, 2010 (1)
21. Discussion on Tourism Rights, Tourism Science (CSSCI) 2009 (4)
22. On the Construction of “318 Tourism Economic Corridor”, Tibetan Studies (CSSCI) 2009 (4)
23. Modern Survival Mode of World Intangible Cultural Heritage, World Heritages, 2008 (5)
24. “Make Sure You Have a Precise Destination When You Travel”: A Study on Confucius's Concepts on Travel and Leisure, Tourism Science (CSSCI Extended Edition) 2008 (6)
25. Research on the Interactive Development of Tourism and Culture -- A Case Study of the Folk Culture Tourism Development of Weifang Yangjiabu New Year Wood-block Prints, Shandong Economy, 2008 (5)
26. Tourism Development in Xigaze, Tibetan Studies (CSSCI) 2008 (3)
27. Cost Sharing and Benefit Sharing: A Study on Stakeholders and Value Orientation of Tourism Development, Tourism Science, 2008 (1)
28. An Empirical Analysis on factors Influencing Tourism Development and Residents’ Perception and Attitude, Tourism Science (CSSCI), no.4, 2007
29. Investigation of Ecological Resources and Evaluation of Tourism Development in Jilonggou, Tibetan Studies (CSSCI), no.3, 2007
30. On the Passive Absence of Tourism Management and its Countermeasures, Chinese Public Administration (CSSCI), no.9, 2007
31. An Analysis of the Application of Franchise in China’s Hotel Industry, Business Research (CSSCI) 2007 (2)
32. The Systematic Object Between Heritage Conservation and Tourism Development -- The Case of Cleaning Temple and Cemetery of Confucius and the Kong Family Mansion, Chinese Journal of Population Resoures and Environment No1, 2007
33. Coincidence and Upgrade -- A typical case study of rural ecotourism development. Chinese Journal of Population Resoures and Environment No1, 2006
34. Inheritance and Variation -- Response of Traditional Culture to Tourism Development, Tourism Science (CSSCI) 2006 (4)
35. Study on the Innovative Exploitation of Folk-Custom Tourist Products, Journal of Shandong University of Finance, 2006 (2)
36. The Source, Value and Protection of Folk Games, Qilu Journal (CSSCI) 2005 (3)
37. Research and Evaluation on Eco-tourism Resources of Jilong Valley of Everest National Nature Reserve. Ecological Economy No.1, 2005
38. A Study of Development Patterns for Tourism in Rikaze, Tourism Science (CSSCI) 2003 (3)
39. On Research Methods of Tourism Science, Tourism Science, 2000 (2)
