Education Background
1990-1993 Master's degree in history, Shandong University
1999-2002 PhD, College of Humanities, Zhejiang University
2005-2007 Postdoctoral fellow in Business Administration (Tourism Management), Xiamen University,
2006-2007, Visiting Scholar, Faculty of Economics, Wakayama University, Japan

Undergraduate: Hotel Business Management, Tourism Culture, Travel Agency Management, etc.
Master/Doctors: Tourism Enterprise Management, Tourism Culture, Tourism Theory and Method, etc.

1. Research into Tourism Development in Contemporary China. Economic & Management Publishing House, 2006.
2. LVYOUFANDIANCANYINGUANLI (Tourism Hotel Catering Management). Shandong University Press, 2005.
3. Introduction to Tourism. Shandong University Press, 2004.
4. Introduction to Hotel Management. Shandong University Press, 1998.
5. Modern Tourism Management. Qingdao Publishing House, 1998 1st edition, 2001 2nd edition
6. Study of the Social Cognition of Outbound Tourism in China: Online Text Analysis from the Perspective of Trans-cultural Dialogue. Tourism Tribune, 2018, 33(03): 75-88.
7. Analysis oF the Access System and Management of Tour Guides. Tourism Tribune, 2013, 28(07): 57-63.
8. A Study of the Structure and Proprieties of a Cultural Tourism Innovation System. Tourism Tribune, 2012, 27(02): 80-87.
9. Research into Urban Cultural Capital and Cultural Tourism Development.. Tourism Science, 2011(04): 5-13.
10. The Development of Tourism should Comply with the Basic Attributes and Functions of Cultural Heritage. Tourism Tribune, 2010(04): 09-10.
11. A Comparative Study on Residents' Perception of Two Types of Tourism Festival Activities----Questionnaire about Mount Tai International Mounting Festival and Dongyue Temple Fair. Tourism Tribune, 2008(12): 64-70.
12. Tourism Development View and International Tourism Developing Policy. Journal of Zhejiang Wanli University, 2007(06):110-115.
13. A Study on the In-Depth Development of World Cultural Heritage Tourism----Taking Qufu as an Example. Tourism Tribune, 2007(05): 55-61.
14. A Study on the Attraction of World Cultural Heritage Based on Tourists' Perceptions: A Case Study of Mountain Tai. Tourism Science, 2006(06): 32-38.
15. Thoughts on Constructing a Curriculum System for Undergraduates Majoring in Hotel Management. Tourism Tribune, 2005(S1):127-130.
16. Thoughts about the Property-Right Reform and Scale Operation of Travel Agencies: A Discussion with Mr. Zhang and Mr. Wei. Tourism Tribune, 2005(02): 29-32.
17. Inbound Tourism and the Opening Up of China in Modern Times. Literature, History, and Philosophy, 2004 (6): 87-93.
18. A Cognition of the Tourism Industr: A Discussion with Mr. Zhang Tao. Tourism Tribune, 2004(02): 75-78.
19. He Siyuan and the Anti-Japanese Struggles in Shandong. Journal of Shandong University (Philosophy and Social Sciences), 2000(04): 26-31.

1. Research into the Construction of an Innovation System for the Cultural Tourism Industry (Soft Science Project of Shandong Province)
2. Research into the Cultural Tourism Industry and Urban Development (Social Science Planning Research Key Project of Shandong Province)
3. Research into the Status Quo and Development Measures of the Cultural Industry in Shandong Province (Social Science Planning Research Key Project of Shandong Province)