Education Background
Bachelor of Economics, Shandong University
Master of Economics, Shandong University

Honors & Awards
Second Prize, Soft Science Project of Shandong Province, for Research on Shandong Brand Developing and Competitiveness Enhancement.

Social Services
Member of Tourist Industry Expert Committee of Shandong Province
Member of Tourist Commodity Expert Committee of Shandong Province

Undergraduate: Economics of Tourism economics
Master/Ph.D.: Economic research of tourism Industry

1. Tourism Resources Development. Shandong University Press, 2006.
2. Tourism Psychology. Shandong University Press, 2006.
3. Travel Agency Management. Shandong University Press, 2005.
4. Fortune Heroes. Jilin Science and Technology Press, 2003.
5. International Trade and Practice. Lurenwenjiao Press, 2001.
6. Accession to WTO: A New Start for Integrating into the World Economy. Shandong University Press, 2000.
7. Exploration of Practical Teaching of Tourism Management in Universities. University Education Research, 2010.10.
8. A Summary of Domestic Folk Tourism Research. Journal of Henan University of Engineering (Social Science Edition), 2007(04):24-28.
9. Cultural Industrialization and Tourism Industry Culture. Proceedings of China and South Korea International Tourism Conference, 2006.
10. Tourism Destination Marketing Organization Construction. Proceedings of China and South Korea International Tourism Conference, 2005.
11. Analysis on Marketization Operation of Chinese Scenic Spots. Proceedings of China and South Korea International Tourism Conference, 2004.
12. Problems and Measures of China's Tourism Commodity Development. Proceedings of China and South Korea International Tourism Conference, 2003.
13. Analysis of the Rebate of Tour Guides. Literature, History, and Philosophy, 2003.
14. Reflections on the Development of Tourism Commodities in Shandong. Theoretical Investigation, 2003.
15. On Enterprise Development Network Marketing. Market Forum, 2003.
16. An Analysis of the Ideal Examination Mode in Colleges and Universities. Collection of Teaching in the New Century, 2003.
17. Separation of Teaching and Examination the Ideal Higher Education Examination Mode. Literature, History, and Philosophy, 2002.
18. The Advantages of CS over CI and its Challenges. Journal of Shandong University, 2000.
19. A Study on the Subject of Tourism Destination Marketing. Proceedings of the International Symposium on China Hospitality and Tourism Management, 2009.03.
20. The Sustainable Utilization of Hot Spring Tourism Resources in China, Proceedings of the International Symposium on China Hospitality and Tourism Management, 2010.09.

1. Research into the Optimization of the Shandong Tourism Destination Information Service System in Tourism Transformation (Soft Science Project of Shandong Province)
2. Research into Measures of Logistics Reengineering of the Circulation Industry in Shandong Province (Soft Science Project of Shandong Province)
3. R&D Innovation Strategies of Multinational Corporations and their Enlightenment for Shandong Enterprises (Soft Science Project of Shandong Province)
4. Research into Tourism Promoting Economic Development in Underdeveloped Areas (WHHLY Shandong, or Shandong Tourism Administration)
5. Research into Rural Tourism Development (WHHLY Shandong, or Shandong Tourism Administration)
6. Development Plan for Tourism Commodities in Shandong Province (WHHLY Shandong, or Shandong Tourism Administration)