Education Background2000 Bachelor's degree in Psychology, Sungshin Women's University (South Korea)2003 Master of Psychology, Korea University (South Korea)2019 Doctor of Tourism, Kyung Hee University (South Korea)
Undergraduate students: Tourism Consumption Behavior, Scenic Spot Management
1. Subjective Perception Patterns of Online Reviews: A Comparison of Utilitarian and Hedonic Values. Information Processing & Management, 2019, 56: 1439-1456.2. The Way that Generation Y Enjoy a Jazz Festival: The Case of the Korean (Jarasum) Music Festival. Asia Pacific Journal of Tourism Research, 2019.3. In Airbnb We Trust: Understanding Consumers’ Trust-Attachment Building Mechanisms in The Sharing Economy. International Journal of Hospitality Management, 2018.4. The Application of Aristotle’s Rhetorical Theory to the Sharing Economy. Journal of Travel & Tourism Marketing, 2018, 35(7): 938-957.5. Assessing the Impact of Mobile Technology on Exhibition Attendees’ Unplanned Booth Visit Behavior. Sustainability, 2017, (09): 1-15.6. Understanding the Smart Tourism Ecosystem with Macro Level: From Modified Balanced Scorecard Information System Circumstances. Journal of the Korea Service Management Society, 2019, forthcoming..7. The Complement of Destination and Convention Relationship: Applying Balance Theory. The Journal of Internet Electronic Commerce Research, 2019, 19(2): 127-150.8. A Study of the Sharing Economy Ecosystem in the 4th Industrial Revolution: A Focused on Uber. Korea Knowledge Management Society, 2018, 19(1): 175-202.9. The Effects of Push and Pull Motivation Factors: A Focus on Railroad Travelers with Families. Korea Business Review, 2017, 21(2): 175-200.10. An Empirical Study of Trust Building through Privacy Policies in Sharing Economy: The Accumulated Effects of Cultural Background. Journal of the Korea Service Management Society, 2017, 18(2): 315-340.11. Impacts of Financial Supports or Non-Financial Support on MICE Participants’ Loyalty: Accumulated Effects of Coupons. International Journal of Tourism Management and Sciences, 2017, 32(6): 117-139.12. The Effects of IT Usage of Onsite Exhibitions and its Overall Effectiveness toward Attendees’ Satisfaction. The Journal of Internet Electronic Commerce Research, 2016, 16(6): 77-94.13. The Impacts of Perceived Values about Convention Centers and Events on Behavioral Intention. Korea Trade Exhibition Review, 2016, 11(3): 163-192.
1. Creating Shared Value through a Smart Tourism Ecosystem Project (National Research Foundation of Korea)2. BK+21 Program of Innovative MICE Talent Cultivation (National Research Foundation of Korea)3. Development of a B2B Platform for Domestic Hiking Safety Information (Korea Culture & Tourism Institute)4. Study of the China-South Korea Smart Tourism Competitiveness Index (National Research Foundation of Korea)5. Research into Life Quality Improvements from Railways (Korea Railroad Research Institutes)
