Education Background
2006-2010 Bachelor of Japanese Language and Literature, Shandong University
2010-2012 Master and Doctor of Cultural Industry Management, Shandong University
2011-2012 Intercollegiate exchange of Journalism and Communication, Nihon University in Japan
2012-2017 Ph. D. in Regional Studies, Leiden University, Netherlands

Honors & Awards
1. Second Prize, Shandong Province 31st Social Science Outstanding Achievement Award, 2017
2. First Prize, Excellent Teaching Design Case of the Ideological and Political Course of Shandong University, 2019

Social Services
1. Vice President of Kunming Role Economy Research Association

Undergraduate: Cultural Consumption Psychology Research, Animation Industry and Animation Economy, History of Cultural Industry
Postgraduate: Research on Ecological Development of Digital Cultural Industry, Professional English

1. On Manga and Anime Character Consumption, Jinan: Shandong People's Publishing House, 2015.
2. Commercialization of Cartoon Characters Promoting the Role Economy. Social Sciences in China, July 3, 2020.
3. Ecological Development of Cultural Creative Industries in the Digital Age. Journal of Shandong University (Philosophy and Social Science), 2020(2).
4. The Transformation and Ecological Development of Character Economy in the Digital Era. Commentary on Cultural Industry in China, January 2020.
5. The Activation, Inheritance and Innovation of Intangible Cultural Heritage: A Perspective of Affective Apparatus. Folklore Studies, 2019(6).
6. The Ecological Development Trend of China's Animation Industry, Social Sciences in China, July 15, 2019.
7. The Deconstruction and Conservation of Social Convention in the Process of Postwar Urbanization in Japan: Research into the Grass-Roots Nature of Hasegawa Mchiko's Manga Character, Folklore Studies, 2018(4).
8. The Ecological Development of Digital Culture Creativity and the Animation Culture Industry. Journal of Jinan University (Social Science), 2018(4).
9. Postmodern Consumer Culture and the Construction of the Japanese Role Consumption Mode, Dongyue Tribune, 2015(1).
10. On the Development and Social Influence of Japanese “Light novels”. Ningxia Social Sciences, 2013(6).
11. Anime, Characters and Symbols: The Meaning Expression of Japanese Contemporary Urban Folk Customs, Folklore Studies, 2013(2).
12. The Emergence and Development of the Japanese Role Economy. Dongyue Tribune, 2014(1).
13. Influence of Cartoon Otaku on the Development of the Japanese Animation Industry. Journal of Zhejiang Vocational Academy of Art, 2013(1).
14. Behavior Pattern and Consumption Characteristics of Japanese “Otaku”. Shandong Social Sciences, 2012(6).
15. On the Emergence of Japanese Animation. Dongyue Tribune, 2011(6)
.16. Cultural Interpretation of The Japanese Folk Fairy Tale “Momotaro”. Folklore Studies, 2008(3).
17. The Grassroots Characteristics of Japanese Animation Culture. Folklore Studies, 2007(4).
18. On the Practice and Innovation of Marketing Strategies of Manga and Anime Character in Japan. Journal of Qiqihar University (Philosophy & Social Science Edition), 2014(6).
19. Japanese Animation Cosplay and its Commercial Development. Shandong Trade Unions’ Tribune, 2011(6)
.20. The Development Trend of Japanese Contemporary Animation Industry. Journal of Jinan Vocational College, February 2011(1).
21. On the Development Status and Enlightenment of Japanese Animation Industry. Shandong Trade Unions’ Tribune, November 2010(6).
22. 中国動漫キャラクターの法的保護の事例分析. East Asian Economic Research, January 2013, 71(2): 67-77.
23. 中国におけるアニメ—ション產業政策の形成と展望. East Asian Economic Research, January 2014, 72(1-2): 41-51.
24. The Diffusion and Impact of Japanese Manga and Anime Characters in the Context of Globalization: A Case Study of the Green Dam Girl Character in China. The 6th International Conference on New Generation and Globalization, Kyoto, Japan, January 2014.
25. The Commodification of Childhood: Anime and Manga Characters and the Rise of Child Consumers in the Label Japan. The 22nd International Congress of Historical Sciences, Jinan, Shandong Province, August 2015.

1. Research into the Commercialization of Chinese Cartoon Characters from the Perspective of Digital Economy (Art Youth Project supported by the National Social Science Fund of China)
2. Research into the Cultivation and Development of Economic Formats of Cartoon Characters (Special major research of Social Science Planning Research Project of Shandong Province)
3. Cultivation and Development of the Kunming Role Economy (Enterprise-funded project)
4. Intellectual Property Protection and Judicial Practice for Cartoon Characters (Shandong University)