Guo Yan
Title: Professor
Tel: (86) (531) 88362182
Email: guoy2018@sdu.edu.cn
Research Areas: Finance and Banking Management, Fintech, Behavioral Finance

Education Background
1995-1999 Bachelor of Economics in International Trade, Lanzhou University
1999-2002 Master of Economics (Finance), Lanzhou University
2002-2005 Ph.D. in Applied Economics, Xi’an Jiaotong University
2006-2010 Postdoctoral Fellow in Applied Economics, Shandong University
2012-2014 Postdoctoral Fellow in Management, University of Chinese Academy of Sciences
2014-2015 Visiting Scholar, University of Southern California (USC), USA

Honors & Awards
1. First Prize, Outstanding Achievements in Soft Science, Shandong Province, for Research on the Linkage Mechanism of Technological Innovation and Institutional Innovation of Enterprises in Shandong Province (2nd place), 2010.


Undergraduate: International Accounting (bilingual), Tax Law, International Settlement (bilingual)
Graduate: Management Economics

Research into the International Competitiveness of Chinese Banks under the Background of Financial Opening—Based on the Analysis of the “Expanding SCP Framework.” Economic Science Press, 2008.
2. Research into the Economic Issues of China to the World Community. Shaanxi People’s Publishing House, 2003 (editor).
3. International Trade (21st Century Management Series Textbooks). Shandong People’s Publishing House, 2011 (editor).
4. International Trade Theory and Practice (Textbook Series of Business Administration for Adult and Online Higher Education). Economic Science Press, 2011 (editor).
5. International Business Management (Textbook Series of Business Administration for Adult and Online Higher Education). Economic Science Press, 2011 (editor).
6. Entrepreneurship Management (Excellent Textbook of Economic Management). Tsinghua University Press, 2017 (editor).
7. International Trade (New Textbook Management Series). Economic Science Press, 2017 (associate editor).
8. Profit Level, Support for Agriculture, and Risk Control: Theoretical Analysis and Empirical Tests of the Size Adjustment of Rural Commercial Banks. Journal of Financial Research, 2019(04):130-148.
9. Theoretical Analysis and Empirical Test of Herding Behavior of Online Loan Investors under the “Guarantee Mechanism.” Journal of Financial Development Research, 2019(11):16-22.
10. Internal Logic, Practical Difficulties and Development Strategies of China’s Financial Asset-Backed-Securities. Journal of University of Jinan (Social Science Edition), 2019(03):75-85.
11. An Experimental Test of the Anchoring Effect of P2P Lending in China. Journal of Shandong University (Philosophy and Social Sciences), 2018(02):133-142.
12. The North-South Differentiation of China’s Regional Economy and Its Causes. Shandong Social Sciences, 2018(11):154-159.
13. Research into the Irrational Decision-making Behavior of Small and Micro Loans Based on Experiment and Prospect Theory. Journal of Financial Development Research, 2016(12):3-8.
14. Experimental Study of the Irrational Behavior of SME Lending Decision-Making of Banks in China. Finance & Trade Economics, 2015(12):49-60.
15. The Impact of Environmental Regulation on the TFP of Industrial Enterprises in China: Direct and Indirect Effects. Chinese Journal of Management, 2015(06):903-910.
16. A Review of Prospect Theory: Development, System and Application. Review of Industrial Economics (Shandong University), 2014,13(02):128-146.
17. The Impact of Environmental Regulations on the R&D of Industrial Enterprises in China. China Population, Resources and Environment, 2014,24(S3):104-107.
18. Research into a Measurement Model of SME Credit Risk—Based on an Empirical Analysis of Shandong Province. Dongyue Tribune, 2013(07):58-61.
19. The Effectiveness Evaluation and Development Countermeasures of Chinese Small and Medium Enterprises’ Financing System. Journal of Shandong University of Finance and Economics, 2013(03):15-22.
20. Study on M&A Efficiency and its Influencing Factors. Statistics & Decision, 2012(09):152-155.
21. Empirical Test on the Financial Performance of M&A and Its Influencing Factors: A Case Study of Chinese Banks. Dongyue Tribune, 2011(11):42-46.
22. Credit Financing Trends, Causes and Constraints of SMEs in the Post-crisis Era. Shandong Social Sciences, 2010(12):58-61.
23. An Empirical Analysis of Chinese Banks’ Overseas M&A Performance and its Influencing Factors. Finance & Trade Economics, 2010(11):27-33.
24. New Progress in the Study of Bank Mergers and Acquisitions. Economic Perspectives, 2010(10):144-148.
25. Empirical Research into Banks’ Ecological Niche in China. Financial Theory & Practice, 2009(09):13-17.
26. A Review of Enterprise Niche: Definitions, Measurement and Strategy Application. Review of Industrial Economics, 2009(02):105-109.
27. Correlation Analysis Between Labor Productivity Growth and Price Change—Based on An Empirical Study in Shandong Province. Southwest Finance, 2009(01):52-54.
28. Empirical Analysis of the Rationality of Deposit and Loan Spreads in China’s Commercial Banks. Shanghai Finance, 2007(03):72-74.
29. Determinants of the Efficiency of China’s Commercial Banks: Theoretical Exploration and Empirical Test. Journal of Financial Research, 2005(02):115-123.
30. Empirical Study on the Impact of Foreign Banks’ Entry on China’s Banking Industry. Economic Science, 2005(02):58-66.
31. Jining Bank Expands “Small and Micro Credit” and Implements “Blue Ocean Strategy” (adopted by the China Management Case-Sharing Center in 2012).
32. Implementing Featured Marketing, Serving Small and Micro Enterprises—A Case Study of Bank of China Fudeng Rural Bank in Caoxian County (adopted by the China Management Case-Sharing Center in 2013).
33. Integrated Marketing Builds Brand, Difference Marketing Wins Blue Ocean—Research on Characteristic Marketing of Jinan Branch of Minsheng Bank (adopted by the China Management Case-Sharing Center in 2017).
34. Development and Breaking of Internet Financial Marketing of China Merchants Bank—Taking Jinan Branch of China Merchants Bank as An Example (adopted by the China Management Case-Sharing Center in 2020).


1. Research into Online Lending in China under the Background of De-Guarantee: Theoretical Analysis, Empirical Testing, and Countermeasure Simulation (General Project supported by the National Natural Science Foundation of China, 2018, organizer).
2. Research into Bank Credit Irrational Decision-Making Behaviors of Small and Medium-sized Enterprises Based on Prospect Theory (Youth Project supported by the National Natural Science Foundation of China, 2013, organizer).
3. Research into Bank Credit Irrational Decision-Making Behaviors of Small and Medium-sized Enterprises Based on Experimental and Computational Financial Methods (General Project supported by the China Postdoctoral Science Foundation, 2013, organizer).
4. Research into Innovation of Small and Micro Credit Risk Management in Shandong Province from the Perspective of Ecological Niche (Youth Project supported by the Natural Science Foundation of Shandong Province, 2012, organizer).
5. Chinese Banks’ Overseas Mergers and Acquisitions: Risk Management and its Impact on Competitiveness (Special Project supported by the China Postdoctoral Science Foundation, 2009, organizer).
6. Research into the International Competitiveness of Chinese Banks Based on Value Chain and Ecological Niche (First Class Project supported by the China Postdoctoral Science Foundation, 2007, organizer).
7. Research into the Credit Risk Management Innovation of Small and Medium-sized Enterprises Based on Ecological Niche (Project supported by the Independent Innovation Fund of Shandong University (Humanities and Social Sciences Special), 2012, organizer).
8. Research into the Management System of Bank M&As Based on Ecological Niche and Copula-VAR (Sub-project of the Youth Team Innovation Project of Shandong University, 2012, organizer).
9. Research into the Teaching Innovation of Marketing Courses Based on Event Teaching (Teaching Reform Project of Shandong University, 2010, organizer).
10. Research into Cross-Border M&As and Risk Management Based on Dynamic System Theory—Taking Chinese Banks as an Example Under the Background of the “Subprime Crisis” (Youth Doctoral Research Project of School of Management of Shandong University, 2008, organizer).
11. Research into the International Competitiveness of Chinese Banks Under the Background of Financial Opening—Based on the Analysis of “Expanding SCP Framework” (Project supported by the Humanities and Social Sciences Youth Growth Fund of Shandong University, 2007, organizer).
12. Research into the Evaluation and Promotion of Enterprises’ Technological Innovation Ability in Shandong Province (Research Project of Postdoctoral Station of Applied Economics, Shandong University, 2006, organizer).
13. Research into the Growth of Innovative SMEs Based on Enterprise Genes (Project supported by the National Social Science Fund of China, 2011, second place).
14. Linkage Model of Enterprise System Innovation and Technology Innovation Based on Sustainable Development (Humanities and Social Sciences Research Project of Ministry of Education, 2005, second place).
15. Research into Linkage Mechanism of Technological Innovation and Institutional Innovation of Enterprises in Shandong Province (Soft Science Project of Shandong Province, 2005, second place).