Education Background
2002-2005 Bachelor of Management, University of Nottingham, UK
2005-2011 Ph.D. in Business Administration, University of Nottingham, UK
Honors & Awards
1. Excellence Award in the sixth “Super Star Cup” College Teachers Teaching Competition of Shandong Province (ministerial and provincial level)
2. National Excellent Case Award of the second MTA National Excellent Case in China
3. Rising Academic Star of Tourism Education in Shandong Province
4. First Prize, Young Teachers Teaching Competition, Shandong University, 2018 to 2019
5. Young Teaching Expert of Shandong University, 2019
6. MBA “Merit Teacher” of Shandong University
Social Services
1. Member of the Youth Working Committee of the Shandong Provincial Committee of the Jiusan Society
2. Deputy Director of the Development and Reform Bureau of Dongping County, Shandong Province (temporary post)
3. Member of the Shandong Provincial Expert Committee on Integration and Optimization of Natural Resources Protected Areas
4. Special Researcher of Shandong Collaborative Innovation Soft Science Research Base
5. Chairman of the Shandong Culture and Tourism Association
Undergraduate: Microeconomics (bilingual), Marketing (English), Human Resource Management (bilingual), Service Management (bilingual), etc.
Master/Ph.D.: Social Etiquette and Business Negotiation, Brand Management, Business English, Professional English, Tourism Entrepreneurship and Industrial Development, Chinese Culture and Business Negotiation, etc.
1. Facial Recognition Check-In Services at Hotels. Journal of Hospitality Marketing & Management, 2020, online, DOI:10.1080/19368623.2020.1813670.
2. Leadership in Tourism: Assessment of Cultural Tourist Attractions. Advances in Social Science, Education and Humanities Research, 2019, 359:41-45.
3. Economic Analysis of Sustainable Tourism: A Case Study of Nottingham. Transformations in Business & Economics, 2017, 16(2B) (41B):42-59.
4. Economic and Cultural Impact of Tourism Marketing. Marketing and Management of Innovation. 2017, 3: 53-59.
.5. Novel Trends of Using ICTS in The Modern Tourism Industry. Czech Journal of Social Sciences, Business and Economics, 2017, 6(1):37-43.
6. “Friendly Shandong” A Two-Thousand-Year-Old Invitation from Confucius. The Second MTA Excellent Teaching Case. China Travel & Tourism Press, 2015.
7. Consumer Preferences for Cultural Heritage and Tourism E-Services: A Case Study of 3 European Cities. Market/Tržište: Review for Marketing Theory and Practice, 2013, 25(2):161-176.
8. Tourism, Cultural Heritage and E-Services: Using Focus Groups and In-Depth Interviews to Assess Consumers’ Preferences. TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism, Spring 2012, 8(1):41-60.
1. Research into a Cultural Tourism Economic Model Based on the Causal Chain Model and Utility Theory (Scientific Research Award Fund for Outstanding Young and Middle-Aged Scientists of Shandong Province)
2. Research into the Innovation and Evaluation System of the International Bilingual Teaching Mode (Research Project of the School-Level Education and Teaching Reform of Shandong University)
3. Research into the Growth Mechanism of Startups from the Perspective of Customer Interaction (Shandong University Humanities and Social Science Youth Team Project)
4. Research into the Development of High-Quality Tourism and Cultivation of Large Enterprises in Shandong Province (Tourism Development Commission of Shandong Province)
5. Case Study of Tourism Administration Professional Degree Teaching (China National MTA Education Supervisory Committee)
6. Research into the Classification Method of Cultural Tourists Based on Causal Chain and Utility Theory (Special Fund for Talent Introduction and Training of Shandong University))
7. Project of the Special Undergraduate Course in International Curriculum (Shandong University)
8. International Curriculum Project for Graduate Students (Shandong University)
