Education Background
2013-2017 Bachelor of Tourism management and Finance, Nankai University
2017-2022 Doctor of Enterprise Management, Zhejiang University

Undergraduate:Consumer Behavior, Marketing Research

1. Yang, B., Zhou, P. P., Hwang, Y., Zhao, Y.*, & Mattila, A. S. The Role of Social Crowding in Pay-What-You-Want Pricing. Annals of Tourism Research, 2023, 101, 103596.
2. Zhao, Y., Sui, J., & Zhou, X. Effect of Perceived Economic Mobility and Income on Charitable Behavior. Psychology & Marketing, 2023, 40(7), 1316-1328.
3. Mo, T., Sui, J., Zhao, Y., Zhou, X. Moral Positive Illusion: Self-Other Valuation Difference in Moral Foundation Theory. Ethics & Behavior, ahead-of-print, 2022, 1-18.
4. Yujie Zhao, Xinyue Zhou*. Income and Geographically Constrained Generosity. Journal of Consumer Affairs. Accepted.
5. Zhao Yujie, Gao Yang, Zhou Xinyue*. The Influence of Weather and Air Pollution on Honest Behavior: A Field Experiment about Lost Wallets on Campus. Acta Psychologica Sinica, 2020, 52(7): 909-920.

1. General Project of National Natural Science Foundation of China (31871095；2019.1-2020.12)
2. Zhejiang Basic Public Welfare Research Plan (LY19G020018；2019.1-2021.12)
3. Zhejiang University Academic Rising Star Project (2021.01-2021.12)