Education Background
2011.09 - 2016.10 Ph.D. in Marketing, City University of Hong Kong
2010.09-2016.06 Ph.D. in Management Science and Engineering, University of Science and Technology of China
2006.09-2010.06 Bachelor of Business Management, Shandong University of Science and Technology

Honors & Awards
1. 2019-2020 Shandong University Teaching Expert
2. 2019-2020 Second Prize in Shandong University Lecture Competition
3. 2016 8th Annual American Business Research Conference Best Paper Award
4. 2016 Peter Ho Scholarship, City University of Hong Kong
5. 2015 Association for Consumer Research Scholarship

Social Services
Invited Reviewer of Internet Research, Frontiers of Business Research in China, Management Review, the Association for Consumer Research Conference (ACR), and the American Marketing Association Marketing Educators’ Conference (AMA)

Undergraduate: Marketing, Consumer Behavior, Social Psychology, Marketing Planning and Practice
Master/Ph.D.: Management Research Methods, Topics on Consumer Behavior, topics on marketing

Journal Articles
1. Ji Wu, Haichuan Zhao (corresponding author), & Haipeng Chen. Coupons or Free Shipping? Effects of Price Promotion Strategies on Online Review Ratings. Information Systems Research, (UTD24, published online).
2. Haichuan Zhao (Co-lead author, co-corresponding author), Xuehua Wang & Lan Jiang. To Purchase or to Remove? Online Shopping Cart Warning Pop-Up Messages can Polarize Liking and Purchase Intention. Journal of Business Research, (SSCI, ABS 3, Q1, published online).
3. Haichuan Zhao (corresponding author), Lan Jiang, & Chenting Su. To Defend or not to Defend? How Responses to Negative Customer Review Affect Prospective Customers’ Distrust and Purchase Intention. Journal of Interactive Marketing, 2020 (SSCI, ABS 3, Q1).
4. Haichuan Zhao (corresponding author) & Mingyue Zhang (co-first author). The Role of Guanxi and Positive Emotions in Predicting Users’ Likelihood to Click the Like Button on WeChat. Frontiers in Psychology, 2020 (SSCI, Q2).
5. Di Cai, Jia Liu, Haichuan Zhao (corresponding author), & Mingyu Li. Could Social Media Help in Newcomers’ Socialization? The Moderating Effect of Newcomers’ Utilitarian Motivation. Computers in Human Behavior, 2020 (SSCI, ABS 3, Q1).
6. Haichuan Zhao, Cheng Xian, Xingyuan Wang, & Chunqing Qin. Does Brand Micro-Blog Entities’ Interactivity Enhance Customers’ Brand Resonance? Evidence from China. Asian Business & Management, 2019. (SSCI).
7. Haichuan Zhao, Chunqing Qin, & Xiaolei Su. Diving or Interaction? Research on the Influencing Factors of Brand Microblog Customer Engagement Type from the Perspective of Impression Management. Luojia Management Review, 2019.09 (CSSCI).
8. Haichuan Zhao. Information Quality or Entities’ Interactivity? Understanding the Determinants of Social Network-Based Brand Community Participation. Future Internet, 2019 (EI).
9.Cheng Xian, Haichuan Zhao (corresponding author). Modeling, Analysis and Mitigation of Contagion in Financial Systems. Economic Modelling, 2019 (SSCI).
10.Haichuan Zhao, Chenting Su, & Zhongsheng Hua. Investigating Followers’ Continued Intention to Follow a Brand Micro-Blog: Perceived Value and Social Identification. Information Development, 2016 (SSCI).
11. Haichuan Zhao, Chenting Su, & Zhongsheng Hua. To Participate or Not to Participate in a Brand Micro-Blog: Facilitators and Inhibitors of Brand Micro-Blog Participation Intention. Information Development, 2016 (SSCI).

Conference Papers
1. Haichuan Zhao, Lan Jiang, Chenting Su, & Zhongsheng Hua. Apology or Denial? How Stability Attribution Affects Consumer Distrust Towards the Firm. In NA -Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN: Association for Consumer Research, 2015.
2. Haichuan Zhao, Lan Jiang, Chenting Su, & Zhongsheng Hua. The Effects of Social Accounts on Negative Reviews in E-commerce: A Stability Attribution Perspective. AMA2015 Summer Marketing Educators’ Conference.
3.Haichuan Zhao, Lan Jiang, & Chenting Su. Remove the Shadow of Distrust in E-commerce: Apology or Denial? China International Marketing Annual Conference (CMIC), 2015 ISTP (CPCI).
4. Haichuan Zhao, Lan Jiang, Chenting Su, & Zhongsheng Hua. Mitigating Customer Distrust in E-commerce: A Stability Attribution Perspective. AMA 2015 Winter Marketing Educators’ Conference.
5.Haichuan Zhao, Lan Jiang, & Chenting Su. Remove Signs of Distrust after a Negative Review Emerges in E-commerce. China International Marketing Annual Conference (CMIC), 2014 ISTP (CPCI).
6. Xian Cheng, Stephen Shaoyi Liao, Haichuan Zhao, Xinbo Sun, Zhongsheng Hua, & Yujing Xu. A Study of Financial Contagion in the Interbank System. Hawaii International Conference on System Sciences, HICSS-49: January 5-8, 2016.
7. Haichuan Zhao, Xian Cheng, & Chunqing Qin. Brand Community Engagement: A Comparison Between SEM and Fuzzy-Set Qualitative Comparative Analysis. 8th Annual American Business Research Conference, 2016 (Best Conference Paper Award).

1. Research into the Influence Mechanism of an Online Shopping Cart Incentive Strategy on Consumers’ Purchasing Behavior and Word-of-Mouth (National Natural Science Foundation of China)
2. How to Eliminate the Consumer Distrust Caused by Negative Word of Mouth for E-commerce Enterprises: From the Perspective of Stable Attribution and Controllable Attribution (Humanities and Social Sciences Project of the Ministry of Education)