Education Background
2003.09 - 2006.12 Ph.D. in International Trade, Nankai University
1999.09 - 2002.06 M.S. in Western Economics, Shandong University
1989.09-1993.06 Bachelor of World Economy, Shandong University

Undergraduate: International Trade Theory, International Trade Practice, International Settlement, Practice of Import and Export Documents, International Business Correspondence, International Business
Master/Ph.D.: Brand Management

1. 1.Use Standardized Means to Promote Research into the Establishment and Promotion of a Protection System of the “Three Tong” Brand. China Standardization, 2018 (2):84-90.
2. Formation Mechanism and Driving Factors of Brand Competitiveness: A Conceptual Model. Enterprise Economy, 2016(3):17-21.
3. Analysis of the Formation Path of Brand Competitiveness from the Perspective of Integration. Economic Forum, 2013(12):135-140.
4. Countermeasures of the National Brand Effect in International Marketing. Economic Forum, 2013(9):147-149.
5. Feasibility Analysis of the Internationalization of Chinese Enterprise Brands. Reform & Opening, 2010(2):62-63.
6. On the Restrictive Factors of Chinese Brand Internationalization. Science Technology and Industry, 2010(3): 45-46, 77.
7. Talk About the Causes and Countermeasures of Rising Real Estate Prices. Productivity Research, 2010(7):154-155,160.
8.Statistical Analysis of the Development Status of Manufacturing Brand Internationalization. Science & Technology Progress and Policy, 2010 (18) : 63-65.

1. Research into the Promotion Path and Brand Cultivation Countermeasures of State-owned Enterprises’ Brand Competitiveness in Shandong Province (Soft Science Project of Shandong Province)
2.Research on Accelerating the Brand Upgrading of the Shandong Equipment Manufacturing Industry (Shandong Social Science Project)
3.Research into Brand Strategy Planning and the Brand Building Path of Digital Shandong (Social Science Project of Shandong Province)