Education Background
1987-1991 Bachelor of Arts in Economics, Shandong University
1995-1999 Master of Arts in Economics, Shandong University
2003-2008 Ph.D. in Management, Shandong University

Honors & Awards
1. National Excellence Course Project—Strategic Management, 2009
2. Teaching Expert of Shandong University, 2008
3. Second Prize, National Excellent Textbook for General Universities, 2002
4.National Excellent Resource Sharing Course—Strategic Management, 2014

Social Services
1. Standing Director of the Enterprise Reform and Development Research Association of Shandong Province
2. Secretary General and Distinguished Expert of the Civil Aviation Industry Development Research Institute of Shandong Province
3. Independent Director of Guangdong Chaoyang Electronic Technology Co., Ltd.
4. Independent Director of the Bank of Jining
5. Independent Director of the Rural Commercial Bank of Yantai
6. Chairman of the Supervisory Board of Guangdong Mingjia Technology Co., Ltd.
7. Honorary Dean of the School of Business of Huaguan Group

Undergraduate: Strategic Management, Management, Economics and Management Topics
Master/Ph.D.: Strategic Management, Management: Theory and Application

1. Research into the Design and Content Innovation of a Enterprise Strategic Management System; Innovation of Talent Training Mode through Teaching Reform: Papers of Management Discipline Teaching Reform. Economic Science Press, 2017.
2. Enterprise Strategic Management. China Renmin University Press, 2016.
3. Strategic Management. Economic Science Press, 2010.
4. Strategic Management. Shandong People’s Publishing House, 2006.
5. Global Competition and Enterprise Strategy. Yellow River Press, 2000.
6. Modern Management. Shandong People’s Publishing House, 1999.
7. Jinan Industry in the New Century. Shandong People’s Publishing House,1999.
8. Enterprise strategy. Yellow River Press,1997.
9. The Analytical Framework of Firms Diversification Strategy: An Institutional Perspective. Journal of Shandong University (Philosophy and Social Sciences), 2011(05):39-47.
10. The Location Alterations of Retailing MNCS and the Strategies for Chinese Retailers. China Business and Market, 2009(01):61-64.
11. Comparison of International Direct Investment by Enterprises of Developed and Developing Countries. International Economic Cooperation, 2008(06):19-22.
12. A Comparison of the Value Creation Mode in Retailing Enterprises and Research of Strategies. China Business and Market, 2008(04):49-51.
13. Review of Strategic Alliance Theories. Shandong Social Sciences, 2006(10):154-155.
14. The Mode Selection and Implementation of Chinese Enterprises’ Diversification Management Strategy. Dongyue Tribune, 1999(04):43-46.

1. Research into the Development of Multinational Corporations in China and Countermeasures (Project supported by the National Social Science Fund of China)
2. Construction of an Excellent Strategic Management Course (National Excellence Course Project)
3. Empirical Study of a Corporate Diversification Strategy and Performance Based on Institutional Perspective: A Case Study of Listed Companies in Shandong Province (Soft Science Project of Shandong Province)
4. Research into the Diversification Strategy and Corporate Performance of Chinese Listed Companies Based on the Institutional Foundation View (Social Science Planning Research Project of Shandong Province)
5. Overall Thinking, Strategic Key points and Countermeasures of Adjusting Shandong Province’s Industrial Structure Centering on High-tech" (Major Bidding Project of the Science and Technology Commission of Shandong Province)
6. Research on a Parent Company’s Control and Coordination with Its Subsidiaries: A Case Study of Enterprise Groups in Shandong Province (Social Science Planning Research Project of Shandong Province)
7. Research into the Reform and Innovation of the Curriculum System of Business Administration (Project supported by Education Department of Shandong Province)
8. Business Model Planning of the Dezhou Kinflare Group (Enterprise-funded Project)
9. The 12th Five-year Strategic Plan of Qingdao Expressway Company (Enterprise-funded Project)
10. Strategic Planning of Guangdong Mingjia Technology Co., Ltd. (Enterprise-funded Project)
11. Research into the Development Strategy of Deaz Construction and Installation Group Company (Enterprise-funded Project)
12. Research into the Market Strategy of Shandong Mobile Communication Company (Enterprise-funded Project)
13. Management Consulting for Shandong Kinflare Reinforced Plastic Group Co., LTD. (Enterprise-funded Project)
14. Management Consulting for Sino-Agri Union Biotechnology Co., Ltd. (Enterprise-funded Project)
15. Research Paradigm of Diversification Strategy and Firm Performance of Chinese Listed Companies (Project supported by the Independent Innovation Fund of Shandong University)
16. Study of the Case Development and Case Teaching Mode of Strategic Management Course (Teaching Reform Project of Shandong University)
17. Research into Integrated Management After M&A (Youth Science Fund Project of Shandong University)
18. Management Consulting of Shandong Rongsense Aquatic Food Group (Enterprise-funded Project)
19. Research into the Development Strategy of Liaocheng Dongchang Women and Children’s Hospital (Enterprise-funded Project)