Home - Faculty & Research - Faculty Directory
Xu Li
Title: Lecturer
Tel: (86) (531) 8836869
Email: jsxuli@sdu.edu.cn
Research Areas: Brand Management and Customer Management
Profile Courses Publications

Education Background
Bachelor of Management, Shandong University
Master of Management, Shandong University
Doctor of Management, Shandong University


Undergraduate: Marketing, Account Management, Social Etiquette

1. International Comparison of OFDI Models: A Literature Review. Dongyue Tribune, 2012, 33 (10): 130-134.
2. Empirical Research into the Overseas Entry Mode and Investment Performance of Chinese Enterprises. Journal of Shandong University (Philosophy and Social Sciences), 2008(06):130-136.

©2022 Shandong University School of Management copyright

Link: Shandong University, Ministry of education, Shandong Provincial Department of education, Peking University