2. Education Background
1994-1998 Bachelor of History, Shandong University
1998-2001 Master of Tourism Culture, Shandong University
2004-2009 Doctor of Management, Nankai University
2007-2008 Visiting Scholar, University of South Carolina, USA
2018-2019 Visiting Scholar, University of Massachusetts, USA
Honors & Awards
1. Second Prize, Excellent Teaching Case of Ideological and Political Course, Shandong University, 2020
2. Second Prize, Soft Science of Shandong Province, 2010, for Research into Shandong City Brand Building and Competitiveness Improvement, (Soft Science Research Project of Shandong Province, 2008, RKB068, no.7/9, 2008.11-2010.05)
3. Third Prize, Shandong University Excellent Scientific Research Achievement, 2006 (Wang Degang, Wang Sujie, Jinan: Shandong University Press, 2005)
Undergraduate: Introduction to Tourism, Tourism Sociology, Tourism Public Management, Tourism Culture, Tourism Development and Planning
Master: MBA Business English, Tourism Theory and Method (Relay course)
1. Introduction to Tourism. Recognized as the 2012 Bilingual Teaching Demonstration Course project of Shandong University, November 2012- end of December 2014, Shandong Jiaozi, 2012(86).
2. Dialogue with Scenery—Appreciation of Chinese and Foreign Tourism Culture. Shandong University 2010 Core Curriculum Cultivation course of General Education, November 29, 2011. Evaluated as part of the 2011 Core Curriculum of General Education of Shandong University, October 2010.
3. Introduction to Tourism. Provincial Characteristic Course, 3/5, 2010.
4. Introduction to Tourism. Recognized as the Bilingual Teaching Demonstration Course, Shandong University, the first speaker, April 2010.
5. Exhibition Management and Event Planning. Awarded the Bilingual Teaching Demonstration Course, the second speaker, 2010.
6. Sociology of Tourism. Recognized as the Bilingual Teaching Demonstration Course, Shandong University, the first speaker, May 2009,
7. Introduction to Tourism. Rated as 2009 University-Level Excellent Course, the second speaker, June 2009.
8. Introduction to Tourism. Rated as the Excellent Course of Network Education, Shandong Province, the second speaker, 2009.
1. Research into the Relationship Between Emotional Solidarity, Emotional Well-Being and Residents’ Attitudes (Education Reform Project of Shandong University, IFWF 2024 2020)
2. Appreciation of Chinese and Foreign Tourism Culture—Dialogue with Landscape, (2020Y250 2020, Organizer)
3. Wisdom Tree Course Tourism Resources Science (No. 4, 2019)
4. Research into Taiwan Tourists’ Perceptions and the Promotion Strategy for Shandong’s Tourism Image (Taiwan Affairs Office of Shandong Provincial People’s Government, 17STB004, 2017.08.01-2017.12.31, Organizer)
5. Government Intervention, Institutional Environment and Innovation of Small and Medium-Sized Enterprises (Natural Science Foundation of Shandong Province, ZR201702190179, 2017.08-2020.6, third place)
6. Research into Agricultural Economy Problems of Shandong Base Areas During the Anti-Japanese War (Social Science Special Project of Shandong Province, General Project 13CDSJ16, project approved September 3, 2013, completed in July 2014)
7. Research on the Method of Tourism Time Planning Based on Tourists’ Spatial and Temporal Behavior (National Natural Science Foundation of China, 41301142, 2013-08-15, 2016-12-31, second place)
8. Research into the Basic Theory of Tourism Sociology: The Value, Function and Essence of Tourism (National Social Science Foundation of China, 12CSH057, No. 2, 2012.06-2015.6)
9. Research into the Interrelation Between the Two Historical Periods Before and After the Reform and Opening Up
10. Old Transfer Village CHINA Commune: Take Advantage of “Traditional Culture” to Illuminate the Road of Experience Product Development (2012 MBA Case project approval)
11. Research into International Teaching Mode of Tourism Management Major Based on an International Perspective (Shandong Provincial Higher Education Reform Project, No. 2., 2012.6-2014.6, 2012)
12. Research into the Stakeholder Relationship in Rural Tourism Sustainable Development Decision-Making—Based on Social Network Perspective (General Project, 2009 Independent Innovation Fund of Shandong University, IFW09121)
13. Study on the Form and Governance Structure Optimization of Rural Tourism Destination (Provincial 3/8 Natural Science Foundation of China, Q2008H02)
14. Research into Executive Compensation Contract and Corporate Financial Behavior (Provincial Natural Foundation of 2/4 Provinces, 2008.12-2011.12)
15. Empirical Research into Financing of Rural Housing Construction Project in Shandong Province (Shandong Social Science Planning Project, 2010.12-2012.12)
16. Research into Cultural Tourism Industry and Urban Development (4/10, Provincial Social Science Planning Office, 2005.01-2007.12)
17. Research into the Relationship Between Management Incentives and Supervision and Financial Behavior Choice (Provincial Social Science Planning Office 06BJZ002, 2006.12-2007.12)
18. Research into Incentive and Performance Evaluation System of Enterprise Managers (4/7, Provincial Soft Science B2006084, 2006.12-2007.12)
19. Research into Tourism Development Promoting Economic Development in Less Developed Areas (2/5, Shandong Provincial Tourism Bureau, 2005.01-2008.12)
20. General Tourism Planning of Fei County (3/8, Shandong Province: 2005.01-2007.12.
21. Jinan Historical Block Protection and Utilization Plan (Provincial 3/8 Shandong Service Plan, 2003.01-2004.12)
22. Study of the Impact of Tourism on the Protection of World Cultural Heritage and Sustainable Development of Community (Provincial 5/5 Shandong Social Science Planning Office)
23. Rurality of Rural Tourism Destinations in the Surrounding Areas of Shanghai (2/4, Shanghai Philosophy and Social Science Youth Planning Project, 2009EZH004, 2009.05-2010.05)
24. Research into the Optimization of Shandong Tourism Destination Information Service System Under the Background of Tourism Transformation
25. Science and Technology Development Plan (7/10, Soft Science Project, Shandong Province, 2011RKGA1012, 2011)
26. Research into Shandong City Brand Building and Competitiveness Improvement (Soft Science Research Plan Project of Shandong Province, 2008RKB068, No.7/9: Second Prize, Soft Science of Shandong Province, 2008.11-2010.05, 2010)
