Wang Guangzhen
Title: Professor
Tel: (86) (531) 88362186
Email: sdci@sdu.edu.cn
Research Areas: Cultural Brand and Creative Planning, Cultural Tourism Project Planning, Rural Revitalization and Regional Tourism Planning, Cultural Resources and Cultural Industry

Mr. Wang was born in Zaozhuang, Shandong Province. He is a Doctor of Law and has a postdoctoral degree in Cultural Industry. He is Vice President of the Cultural Industry Research Institute of Shandong University and Vice President of the Urban Culture Research Institute of Shandong University, Member of the Culture Committee of the Central Committee of Zhigong Party, and Deputy Director of the Shandong Culture Committee of the Zhigong Party. He is Chief Expert of the Guangzhen Think Tank and since 2004 he has been engaged in the teaching and scientific research of cultural resources, cultural industry, project planning and cultural investment, focusing on and excelling in the planning and operation of cultural industries, cultural brands, rural revitalization, and cultural tourism integration projects.

Education Background
1. 1990-1994, Bachelor of Arts, Shandong Normal University
2. 1995-1998, Master of History, Novosibirsk State Normal University, Russia
3. 2003-2007, Shandong University, Doctor of Laws
4. 2008-2011, Postdoctoral Fellow in Cultural Industry, Shandong University

Honors & Awards
1. Third Prize, Excellent Scientific Research Achievement Award of Shandong Universities, 2014
2. Third Prize, 29th Social Science Outstanding Achievement Award of Shandong Province, 2015
3. Third Prize, Humanities and Social Sciences Outstanding Achievement Award of Shandong Colleges and Universities, 2016
4. Second Prize, Teaching Achievement of Shandong University, 2017
5. First Prize, Excellent “Curriculum Ideological and Political” Teaching Design Case of Shandong University, 2019

Social Services
1. Deputy Dean, Cultural Industry Research Institute, Shandong University
2. Deputy Dean, Institute of Urban Culture, Shandong University
3. Researcher, Copyright Research Center, Shandong University
4. Editorial Board Member of International Relations, the Journal of the Russian People’s University of Friendship

1. Cultural Investment
2. Planning Theory and Practice of Cultural and Tourism Projects
3. Industrialization of Cultural Resources

1. Analysis of the Mode of the Chinese and Foreign Animation Industry Chain. Cultural Industry Research, 2008.
2. “Culture Guides the Future”—On the Theory and Practice of Cultural Competition. Cultural Industry Research, 2009.
3. Multi-dimensional Analysis of Cultural Industry. Dongyue Tribune (CSSCI), 2010.
4. On the Promotion Effect of Ticketing System Construction on the Reform of Art Institutions and Troupes in the New Era. Commentary on Cultural Industry in China (CSSCI), 2011.
5. Renmin University of China Photocopying Newspaper Materials, Reprinted in full. Multidimensional Analysis of Cultural Industry (CSSCI), 2011.
6. Reflection on the Development of China’s Performing Arts Industry and the Construction of the Performing Arts Industry Chain. Dongyue Tribune (CSSCI), 2013.
7. Stock and Value Evaluation System of Cultural Resources. China’s Cultural Industry, 2013
8. Internet Film Enterprises: Industry Convergence and Film Industry Chain Optimization. Dongyue Tribune (CSSCI), 2015.
9. Art Financialization: Reflections on the Tendency of “Price Deviates from Value”, Commentary on Cultural Industry in China (CSSCI), 2015.
10. Renmin University of China Photocopying Newspaper Materials: Film and Television Art Volume and Cultural and Creative Industry Volume, Internet Film Enterprises. Industrial Integration and Film Industry Chain Optimization (CSSCI), 2015.
11. On Cultural Capital and Cultural Resources. Humanistic World, 2017.
12. The Definition and Value Evaluation of Cultural Resources. Humanistic World, 2017.
13. On Copyright and Cultural Industry. Humanistic World, 2017.
14. Connotation and Extension of Art Value from the Perspective of Demand, Academic Forum (CSSCI), 2017.
15. Theory and Practice of Rural Revitalization Strategy. Shandong University Think Tank Express, 2018.
16. Research into the Development and Reuse of Abandoned Mines in the Context of Rural Revitalization. Cultural Industry Guide, 2019.
17. Thoughts on the Development of an Urban Cultural Tourism Cluster in the Shibei District of Qingdao. Cultural Industry Guide, 2019.
18. An Analysis of the Causes and Trends of Cross-Genre Chinese Documentary Films. Cultural Industry, 2020.
19. Political and Party System Changes in The Current Stage of Social and Economic Reform in Russia. Foreign Theoretical Trends (CSSCI), 2008.
20. Two Decades of Reform: An Interview with Mikhail Gorbachev. Issues of Contemporary World Socialism (CSSCI), 2005.
21. Analysis on The Structural Factors of The Middle Class in Russia in the Transition Period. Journal of Shandong University (CSSCI), 2014.
22. The Middle Class in Transitional Russia: A Review and Reflection of Relevant Research. Issues of Contemporary World Socialism (CSSCI), 2014.
23. White Paper on Economic Reform in Russia in Transition (1991-2003). Shandong University Press, 2009.
24. Research into the Problems of the Russian Middle Class in Transition. People’s Daily Publishing House, 2013.
25. Systematic Research on the Development Strategy of a Local Cultural Industry. Fujian People’s Publishing House, 2013.
26. Introduction to Animation Industry. Fujian People’s Publishing House, 2013.
27. History of Western Constitutional Government (Volume 5, “Russia”). People’s Publishing House, 2013.
28. Culture Investment. Fujian People’s Publishing House, 2015.
29. Revitalization of The Old City: Protection and Renewal of The North District of Qingdao Historical and Cultural District. Shandong People’s Publishing House, 2020.


1. Research on Accelerating the Development Strategy of Cultural Industry in Shandong Province (Key Research Project of Social Science Planning in Shandong Province)
2. A Systematic Study on the Industrial Development of Shandong Cultural Resources (Provincial Key Subject of Art and Science)
3. Research on the Cognition and Educational Countermeasures of the Chinese National Spirit in the Era of Globalization, Responsible for the Cognition and Inheritance of the Russian National Spirit (Winner of the Major Project of the National Social Science Fund)
4. Strategy and System of Cultural Industry Development in Shandong Province (Key Project of Social Science Planning in Shandong Province)
5. Strategies and Systems of Local Cultural Resources Development (Key Independent Innovation Project of Shandong University)

Presided over more than 60 planning projects in the fields of brand planning, local cultural industry development, characteristic towns, beautiful villages and rural revitalization, and pastoral complexes since 2017.

1. Conceptual planning of Nitra Style Town in Central Europe
2. Zaozhuang Cultural Resources Big Data Project
3. Planning and Design of Wukangxuan National Pastoral Complex
4. Conceptual Planning of Tang Wang Koi Town
5. Conceptual Planning of Laoshan Medical and Nursing Town
6. Conceptual Planning of Chinese Rural Health Care Town in Fengmao Town
7. Revitalization of the Old City: Liyuan-Remembering the Conceptual Planning of Theme Wandering Block of Jimo Road, North District of Shiji
8. Acupuncture for the City: Protection and Development Planning of Jinan Historical and Cultural Blocks
9. Conceptual Planning of Xingji Hele Cultural Theme block
10. Conceptual Planning of Barbecue Culture Museum
11. Conceptual Planning of Xinhe Beer Culture Museum
12. Conceptual Planning of Beautiful Village with Gaolu Bridge
13. Conceptual Planning of Pastoral Complex of Letu Village
14. Tomashan Village, Rural Revitalization, Comprehensive Tourism Conceptual Plan
15. Beautiful Village Conceptual Planning of Xingyu Village
16. Comprehensive Tourism Conceptual Plan for Xingyu Village Rural Revitalization
17. Conceptual Planning of Four Contiguous Beautiful Villages in Beisu Town
18. Village Planning for Taihe Village, a Model Village of Qilu’s 100 Villages for Rural Revitalization
19. Draft Planning of “Four Seasons Flowered Creek” Eco-Cultural Village in Shek Kip Village, Rose Town
20. Conceptual Planning of Rural Complex of Taihe Village
21. Pingyin Xiaozhi Village Xiaoyi Cultural Square Conceptual Planning
22. Kongcun Town and Shibantai Village Rural Revitalization Tourism Conceptual Planning
23. Dongying City, Liuhu Town, 24 Solar Terms, National Agricultural Park Conceptual Planning
24. Boshan Cultural Tourism Project promotion Plan
25. Planning Scheme of Lok Yuen College Reconstruction Project
26. Conceptual Planning of Xingjihele Cultural Theme Block
27. Planning of “Tunli Commune” Shared Farm in Changqitun Village
28. Brand Planning of “National Sauce” for Shimingtianxia