Wang Guiping
Title: Lecturer
Tel: (86) (531) 88365869
Email: adelewgp@sdu.edu.cn
Research Areas: Research on the Influencing Mechanism of Corporate Reputation on Customer Relationship Based on Consumer Perspective.

1. Research on the Influencing Mechanism of Corporate Reputation on Customer Relationship Based on the Consumer Perspective. Shandong University, 2012.
2. An Empirical Study of the Shopping Decision-Making Style of Rural Residents in Qingdao. Wuhan University, James Madison University, USA. (Scientific Research Press. Proceedings of International Conference on Engineering and Business Management (EBM2010). Wuhan University, James Madison University, USA.) Science Research Press: Science Research Press, 2010: 2374-2377.
3. Research into the Influence of Personal Relationship of Border Personnel on the Knowledge Transfer of Dealers—the Mediating Role of Interpersonal Trust. Research on Financial and Economic Issues,2010(03):103-107.
4. Value-Driven Customer Loyalty Management of Service Enterprises. Productivity Research,2008(13):135-137.
5. Discussion of the Development of Marketing Organizations in the Era of Economic Globalization. Institute of Policy and Management Science, Chinese Academy of Sciences.(Proceedings of 2001 Chinese Academy of Management Science Conference. Institute of Policy and Management). Chinese Academy of Sciences: Chinese Academy of Sciences, 2001: 718-723.
6. Comparative Selection of the Way of Shandong Enterprises Entering the International Market. Dongyue Tribune, 1998(02):47-50.
7. Example: Knowledge Spillover Effect and Enterprise Agglomeration Positioning Decision. China Industrial Economics, 2005(12):41-48.