Education Background
1996-1999, Doctor of Applied Psychology, Institute of Psychology, Chinese Academy of Sciences1989-1992 Master of Education, Qufu Normal University

Honors & Awards
Youth Teaching Expert of Shandong University, 2006

Social Services
1. Member of Academic Committee of China Advertising Association
2. Member of Advisory Committee of Chinese Society of Management Science
3. Director of China Enterprise Culture Research Association
4. Member of Shandong Psychological Society
5. Director of Shandong Behavioral Science Society
6. Vice President of Jinan Psychological Association

Undergraduate: Organizational Behavior, Human Resource Management, Performance Management, Modern Social Investigation Methods, Business Management
Master: Organizational Behavior, Performance Management
Ph.D.: Organizational Behavior

1. Management Communication. Shandong People’s Publishing House, 2006.
2. Advertising Psychology. Shandong University Press, 2004.
3. Performance Management. Shandong People’s Publishing House, 2004.
4. Advertising Psychology: Perspectives on Psychological Mysteries in Advertising Activities. Central South University Press, 2003.
5. Management Communication. Shandong People’s Publishing House, 2003.
6. A Study on Employees’ Perception of Paternalistic Leadership in Multinational Corporations. Guide to Business, 2013(20): 137-138.
7. Paternalistic Leadership and Employee Engagement: The Role of Leadership Justice. Journal of Guangxi University of Finance and Economics, 2013,26 (06): 73-79.
8. Organizational Justice and its Significance in Performance Management. Journal of Liaocheng University (Social Science Edition), 2006 (03): 45-47+51.
9. New Developments in Competency Research. Journal of Guizhou University of Engineering Science, 2006 (05): 85-87.
10. The Effect of Morality Reputation on Evaluations to Celebrity Endorser and Endorsement. Acta Psychologica Sinica, 2005 (03) :382-389.
11. An Experimental Study on the Effect of Celebrity and Product Consistency on the Effect of Celebrity Advertising. Journal of Psychological Science, 2004 (01) :198-199.
12. Performance Differentiation and its Significance in Enterprise Management. Chinese Journal of Ergonomics, 2004 (01): 51-52+71.
13. Factors of Celebrity Endorser’s Credibility. Acta Psychologica Sinica, 2004 (03): 365-369.
14. A Review of Employee Job Satisfaction Research. Commercial Research, 2003 (09): 43-45.
15. A Review of Researches On the Factors Restricting the Effectiveness of Celebrity Advertising. Advances in Psychological Science, 2002 (03): 342-349.
16. The Scientific Basis of Brand Management. Commercial Research, 2002 (12): 100-103.

1. Characteristics of Consumer psychological Contract and its Influence on brand Grade (Project supported by Youth Growth Fund of Shandong University)
2. Discussion on the Teaching Method of Organizational Behavior Based on the Cultivation of Original Research Ability (Teaching and Research Project of Shandong University)