Ren Rong
Title: Associate Professor
Tel: (86) (531) 88365869
Email: renrong@sdu.edu.cn
Research Areas: Enterprise Innovation Strategy and Management, Market Orientation, Consumer Demand and Enterprise Innovation, Enterprise Innovation and Entrepreneurial Management, Multinational Corporation Management

Education Background
Bachelor of Management, Shandong University
Master of Management, Shandong University
Doctor of Management, Renmin University of China

Honors & Awards
1. Instructor of the Golden Award of the 2012 National Challenge Cup College Student Entrepreneurship Plan Competition
2. First Prize of Outstanding Soft Science Achievement of Shandong Province in 2011
3. Scientific Research Model of the School of Management, 2011, Shandong University
4. Excellent Instructor of Shandong University Students’ Entrepreneurship Plan Competition
5. Instructor of the Silver Award of 2010 National Challenge Cup for the College Student Entrepreneurship Plan Competition
6. Model of Scientific Research in the School of Management, Shandong University,2009

Undergraduate: International Trade Theory and Practice, International Logistics and Supply Chain Management, International Business, International Business Strategy, KAB Entrepreneurship Foundation

1. Dynamic Management of Enterprise Cooperative Innovation Based on Alliance Life Cycle, Economic Science Press, 2009.
2. From “Just Enough” to “Too Much”: Research on the Influence of Destructive Leadership on Employees' Innovation Performance. China Labor, 2019(12): 31-49.
3. Research into the Relationship Between the Construction Characteristics of Mobile Payment System and Users’ Willingness to Use—the Moderating Effect Based on Users’ Mobile Payment Experience. Dongyue Tribune, 2018, 39 (11): 181-190.
4. Collaborative Innovation of Chinese Enterprises in the Post-Transition Era. Shandong Social Sciences, 2015(09): 113-119.
5. Path to Enhancing Firm Capability in Cooperation: An Empirical Research Based on Organizational Learning Patterns. Soft Science, 2012, 26 (5): 107-111.
6. The Effects of R&D Staffs' Organization Identification and Team Identification on Cooperative R&D Performance: A Conceptual Model and Related Assumptions. Business Management Journal, 2011, 33 (12): 84-92.
7. Research into the Competency of Virtual R&D Team Members in Cooperative Technological Innovation. Dongyue Tribune, 2011, 32(09):178-182.
8. The Mechanism to Build New Venture’s Capability. Journal of Business Economics, 2011(02):37-44.
9. A Contrastive Study on the Technological Innovation Management of the CHN-US SMEs based on the Comparative Management Theory: International Experience and Inspiration Comparative Management, 2011 (02): 40-49.
10. A Review of the Firm Capability Building of Foreign Research. Journal of Intelligence, 2011, 30 (02): 78-83.
11. Government, Industry, Customer and Cooperative Innovation. Journal of Shandong University (Philosophy and Social Sciences), 2011 (01): 77-85.
12. The Integration of Enterprise Cooperative Innovation and Organization Level: Thinking Based on Interface Management. Business Management Journal, 2010, 32 (10): 180-186.
13. A Research into the Capability Construction of Firms Based on Knowledge Evolution. R&D Management, 2010, 22 (04): 39-46.
14. A Theoretical Analysis of the Essence of Cooperative Innovation. On Economic Problems, 2010 (03): 68-71.
15. Research into the Path of Upgrading the Capabilities of Chinese Manufacturing Enterprises. Science & Technology Progress and Policy, 2009, 26(20):55-61.
16. Research on the Relation of MNC and Its Chinese Subsidiary. Business Management Journal, 2007(22): 90-96.
17. On the Standardized Management of Enterprises. Journal of Shandong Academy of Governance, 2004 (02): 39-40.
18. Human Resources Development and Management of Small and Medium-sized Enterprises in China. Gansu Theory Research, 2003(04): 52.

1. Research into Manufacturing Enterprise Technology Innovation Planning and Countermeasures Based on Customer Knowledge and TRIZ (Youth Project supported by the Natural Science Foundation of Shandong Province)
2. Research into the Interface Management and Knowledge Sharing of Enterprise Cooperative Technological Innovation (Youth Project supported by the Natural Science Foundation of Shandong Province)
3. Research into the Dynamic Management of Enterprise Cooperative Innovation Based on the Alliance Life Cycle (Soft Science Foundation Project of Shandong Province)
4. Research on the Path of Enterprise Innovation Capability Improvement: A Case Study of Manufacturing Enterprises in Shandong Province (Project supported by Postdoctoral Innovation Foundation of Shandong University)
5. Research into Strategies for Improving Performance of the Cooperative Technological Innovation of Enterprises in Shandong Province (Project supported by Shandong Federation of Social Sciences)
6. Research into the Interface Management Theory of Inter-Enterprise Cooperation Technology Innovation (Project supported by the Independent Innovation Fund of Shandong University)
7. Interface Management of Enterprise Cooperation Technology Innovation (Project supported by Youth Growth Fund of Shandong University )
8. Research into the Teaching Mode Innovation of International Business Courses (Teaching Reform Project of Shandong University)