Education Background
2012-Present: Ph.D. in Management, Shandong University
1998-2001: Master of American Literature, Shandong University M.S.
1994-1998: Bachelor of English Language and Literature, Shandong Normal University

Undergraduate: Marketing, Brand Management, Business English, Customs Practice, Entrepreneurial Management

1. Research on the Impact of Online User Reviews on Customer Value Creation—Based on an Analysis of Review Characteristics. Price: Theory & Practice.
2.2.Research on the Impact of Online User Reviews on Customer Value Creation—Based on the Consideration of Consumer Price Decision. Price Theory & Practice, 2018(01):150-153.
3.3.Research on the Influence of Online User Review Characteristics on Consumer Brand Loyalty. Journal of Shandong University (Philosophy and Social Sciences), 2015(04):93-100.